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Membership Manager

2 weeks ago

Singapore ZOUK CLARKE QUAY PTE. LTD. Full time

**Job Description & Requirements**:
The Membership Manager Performance is responsible for driving member insights, advanced member analytics, audience selection for accelerating our data led membership strategy implementation across the organization.

Key Responsibilities

Analysis
- Develop strategy to drive member’s engagement and implementation
- Continuously review and improve on member’s offering and perks through Collaboration of partnership with other brand
- Review and suggest best practices for membership communications across life cycle and campaign communications
- Continuously review and report on the efficacy of membership first initiatives such as early access, member exclusive and other member incentives
- Establish standard reports for campaign reporting that drive awareness and clear next steps
- Establish the building blocks of advanced analytics powered by automation to enable personalization at scale
- Periodically review performance of commercial and experiential membership privileges to provide insights for iterating/improving the membership program offerings
- Manage the membership framework
- Collaboration with Zouk VIP team to organize internal & external member’s event
- Maintain the membership database and the members section of Zouk App
- Key contact point for members

Consulting
- Support stakeholders in leveraging membership understanding to define goals, select appropriate KPIs framework, monitor performance and derive trends and opportunities
- Provide stakeholders with actionable recommendations and calls for action based on insights
- Translate insights into actionable and easy to digest insights presentations
- Drive the implementation and use of data driven decision processes, in line with a fact-based decision culture
- Identify use cases based on membership insights that would benefit the larger organization such as product preferences, product launch calendar, product buy, etc

Systems and Processes
- Understanding of global brand GTM process
- Understanding of Membership set up, CRM systems, CRM tools, Membership analysis tools, reporting tools
- Awareness/Curiosity of best practice tools in the industry to make consumer acquisitions and engagement more efficient

Knowledge, Skills and Abilities:

- Fast learner, proactive working attitude, and growth mindset
- Experience in conceptualizing and executing reports and dashboards
- Data driven and insights focused individual with a pragmatic outlook
- Demonstrated ability of taking initiative and influencing people
- Experience in cross-functional and cross-geo stakeholder management
- Well versed with key membership indicators, personalization, and insights reporting

Requisite Education and Experience / Minimum Qualifications:

- Bachelors in Business / Marketing
- Proven track record with at least 5 years of relevant management experience
- Influential, entrepreneurial, collaborative, highly motivated self-starter, interacting and meeting people with ability to think strategically and work independently
- Good network and connection with industry partner
- Business development and project management experience