Customer Relationship Management

7 days ago

Central Singapore Emprego SG Full time

**Location**

Singapore, Central Singapore

**Job Type**

Full Time

**Salary**

$3,000 - $5,000 Per Month

**Date Posted**

9 minutes ago

Additional Details

**Job ID**

6565

**Job Views**

1

**Job Description**:
Roles & Responsibilities
- An exciting opportunity has now become available for a CRM & Content Executive to join our Accor Southeast Asia, Japan & South Korea Digital team._
- Experience the world of content marketing first-hand as you work on content creation, campaign generation and database management.- You will be responsible for the team effort in keeping our members and subscribers engaged with the ALL - Accor Live Limitless loyalty programme and also get the opportunity to work on a range of exciting campaigns across 6 dynamic markets. The role reports to the Senior Manager, Customer Engagement Marketing for Southeast Asia, Japan & South Korea._

**Duties & Responsibilities**
- Based in Accor Singapore Office
- Reports to Senior Manager, Customer Engagement Marketing, Southeast Asia, Japan & South Korea
- Responsible for coordinating Customer Relationship Management (CRM) campaigns and supporting the Senior Manager to implement the CRM strategy with the objective to retain existing customers, acquire new customers and drive loyalty member communications across Southeast Asia, Japan and South Korea (SEAJSK)
Update targeting criteria in audience management tools to boost performance
- Support rollout of hotels CRM tools
- Monitor CRM trends across hospitality & e-commerce industries
- Work with the SEAJSK teams on communication approach and content creation for key regional digital, loyalty & partnership campaigns
- Support the Digital team with campaign integration through all channels
- Support change management and implementation of new CRM strategy
**Skills & Experience**
- Bachelor’s Degree in Digital Marketing / Marketing / Business Management
- Minimum 3 years of relevant experience
- Experience in managing acquisition & loyalty activation / retention campaigns
- Experience in website analytics, loyalty and acquisition marketing
- Excellent communication and copywriting skills
- Excellent analytical skills with experience of delivering reports and recommended actions
- Effective in managing third party agency
- Experience or exposure to Salesforce Marketing Cloud is a plus
- Ability to customize ideas to the audience
- Keen awareness of commercial imperatives

Tags

customer

relationship

management

content

executive

southeast

asia

japan

south

korea

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