Lead Inside Sales Rep, Smb

**Company Description**
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
**Job Description** Demand Generation Strategy (approx. % of role breakdown - 25%)**
- Working with your segment-focused marketing managers and sales consultants, support the creation of a demand generation strategy that meets regional targets.
- Researching prospects, target personas, and segment landscape to assist with lead scoring and account-based marketing.
- Building prospect lists of who you will be targeting, using business development tools.
- The strategy you build should be defined by clear KPIs and a ROI. Specific campaigns that are built and delivered as part of your strategy should have trackable metrics and align with your overall strategic objectives. You will own data management for prospecting and be a crucial part of the demand gen meetings to review top of the funnel activity and how we are performing against targets
- **Demand Generation Delivery (approx. % of role breakdown - 60%)**
- Delivery of holistic demand generation activity, outbound and inbound lead generation
- Managing your prospect lists, building, and executing campaigns within lead generation tools
- Qualifying all leads and creating opportunities that are a good fit to be passed to Sales Consultants based on agreed criteria. Follow up with Sales Consultants on opportunity created and take it as an opportunity to learn and reframe (why we win/why we lose)
- **Segment Research (approx. % of role breakdown - 15%)**
- You will endeavour to stay up to date on the industry and businesses within your segments.
- You will assist with any segment research into areas such as industry trends, latest developments, etc that will assist with developing sales leads. As segments and propositions become more clearly defined, you will assist with researching prospects in future segments for viability in terms of potential prospects
- **Other key areas of focus**
- Develop, manage and maintain excellent relationships with stakeholders.
- Data-driven approach - base your strategy on facts rather than opinions.
- Demonstrate ROI on all activity.
- Regularly build, manage, monitor and refresh pipeline of prospects for all target segments.
- Share key insights from your discovery work with your peers, to inform future prospecting and segmentation.
- Continuously analyse campaign performance to improve the quality and warmth of leads.
- Achieve quarterly opportunity target and KPIs.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
**Qualifications**
- Minimum 5 years of professional experience in sales development or business development role, and ideally with a prior management experience
- Business fluent written and speaking skills in English and Mandarin Chinese as the role will cover clients from the Chinese market
- Demonstrable track record in delivering on demand generation activities, meeting individual and team targets
- Prior experience in delivering a segment strategy resulting in improvement in key team OKRs & KPIs
- Proven understanding of different demand generation and sales development techniques.

**Additional Information**
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.