Off Premise Key Account Manager

Date: Dec 11, 2024
- Location: Singapore, SG
- Additional Location:

- Function: CCM
- Seniority Level: Mid-Senior level
- Employment type: Permanent
- Workplace Type: Hybrid
- Company: Campari Singapore Pte.Ltd

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**Job Overview**

The Off Premise Key Account Manager works within the Singapore sales department, reports to the General Manager and closely collaborate with the wider commercial team

This role will have a proven track record of managing off-premise sales channels, developing strategic relationships and driving revenue growth. This role is pivotal in ensuring Campari’s wide portfolio are effectively positioned and distributed in the right retail environment (on and off line) maximizing market presence and sales performance.
- Development of off-premise trade accounts
- Key account management
- Off - premise account execution capability
- Analytics of sell in and sell out

**Key Responsibilities & Activities**
- Sales strategy development to create and implement effective off-premise sales strategies to achieve revenue targets and increase market share against competition across various retail channels
- Build and maintain strong relationships with key retail partners, distributors and wholesalers to enhance product visibility, awareness whilst fueling sales performance
- Conducting regular market analysis to identify trends, potential opportunities, competitive landscape and consumer preferences for strategic business growth
- Development and execute promotional plans and in store activations to drive brand awareness and product promotions
- Monitor and analyze sales performance data, providing insights and recommendations to optimize strategies and improve outcomes.
- Collaboration with marketing, supply chain and finance teams to ensure alignment of strategies and efficient execution of sales initiatives.
- Provision of training and support to the sales team and retail staff on product knowledge and selling techniques to enhance customer engagement.
- Drive sustainable positioning and brand equity of our global brands in line with global strategies
- Drive E commerce capability

**Key Relationships**

**Internal**:General Manager,**Supply chain functions, CCM Asia Managers, Brand Manager, Customer Service, Finance function, Brand Ambassador

External: Wholesalers, Off-premise retails and chains. On/offline distributions

Pre requisites:

- Minimum of 6 -8 years of experience in off-premise sales or account management within the alcohol industry or FMCG sector
- Strong understanding of the Singapore retail landscape and consumer behaviour
- Proven track record of achieving sales targets and driving business growth
- Relevant experience in the Spirits/Beverage industry is a plus
- Degree qualified in Business or Commerce or equivalent is preferred but not essential
- Proficiency in data analysis and reporting tools

**Key competences & traits**
- Entrepreneurial and Commercial thinking
- Ability to work in a fast-paced environment
- Passion for the spirits industry
- Ability to interact and liaise effectively with different stakeholders
- Influencing and relationship building skills
- Excellent communication skills
- Self-motivated individual, KPIs and target driven
- Pragmatic/hands on approach/proactive
- Strong team-worker
- Fluent in English and Proficient in Microsoft Office Suite
- Customer relationship management
- Consumer understanding and Market research literate
- Ability to work autonomously and managing priorities
- Strong presentation and project management skills
- International mindset and familiar with cross-cultural issues

**Our commitment to Diversity & Inclusion**:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

**Note to applicants**:
**Notice to third party agencies**: