Go-to-market Product Manager

We believe in positively impacting the lives of people around us and the environment we live in through the use of technology. Hence, we are committed to providing a conducive environment for all employees to realise their full potential, who in turn have the opportunity to continuously drive innovation.

We are searching for our next team members to join our growing team.

If you love the idea of being part of a growing company with exciting prospects in mobile and web technologies that create positive impact on people’s lives, then we would love to hear from you.

**Co-Development Business Unit** is looking for **Go-to-Market Product Manager**
- Internal Code: A24035_

**What will you do?**

We are looking for an outgoing individual that is able to cultivate relationships with different stakeholders, drive adoption, and is passionate about running marketing campaigns and events. Be part of a web search & AI team, that is data driven, values excellence, and balances efficiency with effectiveness.

You will be part of an agile team - our team’s vision is to improve the findability of Government information and services for the general public.
- Mainly responsible for managing/engaging government agencies, strategizing & planning, driving adoption, executing marketing campaigns & events, and creating reports.
- Evaluate and pinpoint the sustained competitive advantages of our product offerings amid a swiftly changing marketplace characterized by intense competition, rapid technological advancements, and a dynamic regulatory environment
- Work closely with product managers to develop and mold comprehensive go-to-market strategies for products/programs over multiple years, grounded in essential competitive insights and operational metrics
- Run events, workshops, webinars and build cases for potential opportunities, and generate insightful recommendations regarding strategic possibilities and operational efficiency
- Own the marketing plan to grow the community and develop the business
- Build the brand and awareness of the web search & AI team product
- Source and develop marketing collaterals (e.g. merchandise, prizes)
- Liaise with stakeholders to gather feedback for the team
- Respond to queries from users and drive conversion
- Work closely with Software Developers, User Interface/User Experience Designers, Data Analyst, Business Analyst, Product Manager, and Quality Engineer.

**Requirements**:
**What are we looking for?**
- Experience in planning and executing events
- Experience in developing a marketing strategy & plan
- Proficiency in project management and cross-functional collaboration
- Able to understand technical concepts in product
- Able to contextualize and switch between macro product market strategy to micro product engagement with other government agencies
- Familiar with design tools (e.g. Adobe Photoshop, InDesign and Canva)
- Excellent communication and interpersonal skills; time management
- Prior experience in customer engagement, tech market strategy or data analytics is a good to have
- Able to thrive in an uncertain and agile environment and work independently and collaborate in a team
- Minimum of 5 years’ experience in digital marketing and events is a plus
- Familiar with leading search tools (e.g. Google Search Console, Ahrefs, Semrush)
- Knowledge in AI/ML
- Creative with an eye for design
- Data and insights driven
- Outgoing personality, proactive, and takes initiative
- An appetite for learning and development
- Resourceful problem solver

**Benefits**

**What do we offer in return?**
- Fun working environment
- Employee Wellness Program

Activate Interactive Singapore is an equal opportunity employer. Employment decisions will be based on merit, qualifications and abilities. Activate Interactive Pte Ltd does not discriminate in employment opportunities or practices on the basis of race, colour, religion, gender, sexuality, national origin, age, disability, marital status or any other characteristics protected by law.

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