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Executive/ Assistant Manager, Marketing

3 weeks ago

Singapore Capella Hotel Group Full time

Singapore, SGP_
- _Full Time_

**Position Overview**

The Executive/ Assistant Manager, Marketing and Communications creates and executes property-level communications with our customers.

This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and create a broader portfolio and brand awareness through hotel participation in significant community and social events and targeted PR campaigns.

**The Role**
- Undertakes any related task or duty that may be given by the Marketing and Communications Director and General Manager
- Executes annual marketing plan to budget in consultation with the EAM of Sales and Marketing and Director of Marketing Communications
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the Hotel
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage and spa promotions
- Direct the Hotel's marketing and client communications programme, including public relations, media relations, copywriting, graphic design, collateral materials, customer experience activation and marketing
- Supports implementing PR strategy and activities to drive quality press coverage through media engagement in alignment with communications objectives
- Maintains a comprehensive list of local media contracts, with particular emphasis on editors, food critics, influencers, and celebrities
- Ensure effective communication and the successful execution of the communications calendar by developing a schedule of press releases, advisories, promotions as well as newsworthy events taking place in and around the Hotel to the appropriate media
- Manages the execution of sponsored events, community relations, and press promotional activities
- Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel question and answer sheet
- Verifies the news clippings and other online, print, and social media mention report is completed monthly for property distribution.
- Supports and manages the coordination of photography for advertising, collateral and public relations purposes between the Hotel, vendors and the corporate teams
- Acts as the point of contact for approved local photographers for food, amenity, and property imagery and coordinates to get approval to verify all photography adheres to brand voice

**Talent Profile**:

- Degree in marketing, journalism, creative writing or communications.
- 3 to 5 years of relevant experience in luxury marketing, PR agency, as well as digital universe knowledge