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Amplifi Commercial Operations Senior Manager, Apac

2 weeks ago

Singapore Dentsu Full time

The purpose of this role is to act, for the APAC region, as a line of defence for the business to ensure the risk associated with supply side income is managed taking into account the wider global diversification effort to more sustainable media income models.

Job Description:

- About Dentsu
- Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

About Amplifi

Amplifi is the supply-side platform of Dentsu International (DI), consisting of three pillars: Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practices. The Amplifi platform includes all media buying/investment management, trading and the following: The Story Lab, Amnet and Posterscope businesses.

Amplifi is the investment management arm of Dentsu International across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities.

Investment Management: Local management of productivity and all media buying and activation across all media channels to achieve the best possible outcomes for our clients

Trading: Leverage our group buying power to enable innovation and product development with the supply side to provide a competitive offering for our clients and sustainable media income for dentsu.

Entertainment Content: Enabling new business models through content development, financing, acquisition, and distribution

Supply-Side management: The three pillars are all under-pinned by Supply-side management for DI. This is focused on the modernisation of our approach including the one entity for the management of all media owner procurement with a clear focus on robust and rigorous processes.

This role manages and supports the Amplifi commercial risk management team in the APAC region and will report into the Commercial Operations and Risk Management Director, Amplifi Global.

Role
- Working alongside the Commercial Operations Director, APAC, regional Amplifi and local stakeholders to support and improve governance of media income across appropriate markets to ensure alignment with Amplifi global best practices.
- Ensuring that practices are aligned with internal controls and client requirements from an Assurance and Risk Management perspective.
- Support the Commercial operations team on understanding sources of media income and identify opportunities that can deliver revenue growth and/or diversification.
- Act as a risk management line of defence for the business, liaising with the in-market and Global Amplifi teams to ensure SMI risk is management is best in class and robust.
- Support the implementation of Amplifi Target Operating Model (ATOM) within markets to ensure governance across all supply-side activities.
- Support the development and deployment of media income MOZART tools. Work alongside the in-market teams to ensure the adoption of tools to manage media income models and SMI risk.
- Support the Commercial Operations Director with wider commercial and risk management initiatives.
- Support the in-market teams to manage risk associated to supply side income and trading models as well as provide support in the adoption and usage of MOZART.
- Reviewing and approving agile business cases when necessary.

Key Accountabilities
- Play a key role in media income assurance reviews as well as client audits related to service income / media income
- Analyse the transactional processes and gain an understanding of revenue models for all media income types and vendor due diligence to drive income protection and diversification in the APAC region.
- Provide recommendations for SMI risk management and MOZART tools enhancement.
- In consultation with process leads, assist with the development of compliance processes and tools and ensure market