Senior Marketing Manager, Retail Apac

4 days ago


Singapore Johnson Controls Full time

**Job Details**

**Who we are**

Johnson Controls is the global leader for smart, healthy and sustainable buildings.

At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play.

This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet. We’re helping to create a healthy planet with solutions that decrease energy use, reduce waste and make carbon neutrality a reality.

Sustainability is a top priority for our company.

We committed to invest 75 percent of new product development R&D in climate-related innovation to develop sustainable products and services. We take sustainability seriously. Achieving net zero carbon emissions before 2040 is just one of our commitments to making the world a better place.

Please visit and follow Johnson Controls linkedin for recent exciting activities.
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**What you will do**:
The Sensormatic Solutions business within Johnson Controls is looking for a commercially savvy marketing leader to partner with APAC business leadership to deliver downstream marketing programs that drive customer growth, new client acquisition & sales revenue. He or she must be a strong collaborative leader who can work cross-functionally delivering continuous improvement and optimization of digital and traditional marketing channels. The Sr. Regional Marketing Manager for APAC will develop and deliver sales enablement, demand generation, event management, account-based marketing, and channel marketing programs that are aligned to regional revenue and strategic goals. Reporting to the Sr. Director of Global Marketing, this energetic and data driven marketer will have a proven ability to identify opportunities and deliver effective marketing programs across the APAC region to generate results.

NOTE: This position is remote position with preferred location based in Singapore

**How you will do it**

**Growth Focused**
- Execute, analyze, and continually optimize integrated marketing campaigns for the APAC region that drive customer growth, new client acquisition & sales revenue
- Align with internal teams across marketing, sales, and product to build consistent mar ket awareness programs that amplify Sensormatic Solutions growing portfolio within APAC region
- Actively engage with APAC retail industry associations, academia, and influencers, establishing respect, and advancing regional commercial goals
- Create content f or corporate marketing collateral, website/blog/social media, and other initiatives
- Develop and monitor sound metrics to accurately analyze the success of campaigns and report results
- Provide support to sales leadership with sales enablement assistance to customer accounts across APAC
- Develop a deep understanding of competitive retail strategies, messaging, products and services in order to differentiate and enhance Sensormatic Solutions positioning in content and presentations
- Utilize APAC customer account and Sensormatic’ s solution portfolio knowledge to identify account-based marketing opportunities and work with sales and marketing team on strategy and execution to deliver designed outcomes

**Lead Generation and Sales Enablement**
- Plan and execute digital and physical events as elements of campaigns that drive customer interaction and demand gen opportunities such as industry conferences, customer advisory boards and webcasts
- Firmly understand and track team lead generation goals and outcomes
- Optimize lead processes for the APAC region as the organization continues to grow and evolve

**Communications**
- Work with key members across the business unit to understand sales needs and align on marketing deliverables needed to achieve commercial goals
- Communicate campaign programs and tactics in a highly matrixed organization for internal buy-in and alignment, localizing the content for APAC where possible
- Create digital selling tools and training to amplify campaign tactics and deliverables
- Utilize retail industry knowledge to recognize and drive thought leadership and positioning opportunities that differentiate Sensormatic

**Partner and Channel Marketing**
- Assist in coordinating and facilitating channel marketing programs that align with regional sales goals and focus
- Transform Sensorma



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