Executive, Parent Liaison

2 days ago


Singapore ONE SEARCH CONSULTING PTE. LTD. Full time

**Executive, Parent Liaison**

Our client is an Early Childhood organization, seeking for an extraordinary Executive, Parent Liaison to join the team.

This role reports to Sales & Marketing Manager. A customer-fronting sales role to build relationships with prospective parents and maximize enrolment conversion through the scheduling of school visits and management of the end-to-end student admission process.
- Support the mission, vision and values of the organization on each centre of the portfolio. Ability to position the organization, as a priority and important tool for the child development journey.
- Self-motivated and able to advocate and inspire confidence in parents and families raising awareness about early years education and child development.
- Build relationships, communicate and enable the development of a positive rapport with prospective parents, staff, community partners and other parties.
- Ability to work with different stakeholders - Operations & Centre Principal(s)
- Provide feedback to the marketing team on the quality of leads generated and work together to refine strategies and discounts to improve closure rates
- Develop/improve a compelling sales pitch and work closely with Marketing and Operations
- Work closely and team up with the operational team and know the perfect offer of each centre. Focus on the USPs and strengths of each school in the sales pitch
- Coach and advice the operational team (principals) on the sales process to make them more independent and performance-driven
- Manage end-to-end admission process:

- Arrange school visits with prospective parents. Work closely with the principal and introduce families to the preschool by touring and taking them through the registration process
- Build a relationship with them to understand their needs and concerns to accurately address and match with the centre’s unique selling propositions to maximise enrolment conversion
- Able to travel around to different centres to meet prospective parents
- Management of the CRM: Manage the database of leads and their pipeline through active monitoring and following up to progress each lead to closure.
- Report on tours and sales daily in the CRM. Ensure proper and accurate data management of leads database
- Close tours by making registrations and meeting monthly sales KPIs
- Prepare sales report for review and analysis with management.

Ability to analyze reports, propose & plan commercial & marketing actions on his portfolio
- Sales action for preschools such as roadshows, open houses that are directly related to sales and its KPI.
- Attend Network meetings, trade fairs and external activities or other initiatives as required as an organization representative, support and attend company events, open house days, and community outreach programs and coordinate with the related community to increase brand awareness.

**Job Requirements**
- Knowledge of the Early Childhood Education Sector in Singapore is preferred
- Experience working in the education sector with parents and young children is preferred
- Minimum 2 years of experience in Customer Service or Sales
- Possesses a high level of enthusiasm and drive to meet sales targets
- Strong track record of delivering monthly targets
- Dynamic, Excellent people and communication skills
- Pleasant and friendly personality
- Strong values - transparency, integrity, honest
- Adaptable to changes in the work environment



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