Parent Liaison Executive

2 weeks ago

Singapore ETONHOUSE INTERNATIONAL PRE-SCHOOL PTE. LTD. Full time

Reporting to the Parent Liaison Manager and Principal, the Parent Liaison Executive will work closely with different stakeholders to market to build enrolment numbers and provide customer care to prospective and existing families. Essentially this position will be required to build strong and trusting relationships with internal and external stakeholders with a focus on building student numbers. This position has a dual reporting structure, reporting to the Group CMO and Marketing Manager.

**Job Description
Parent Liaison
- Parental liaison, reception duties, facilitating parent and agent enquiries
- Update all parent contact information and interactions at all times
- During tours, ensure that you share learning stories, videos and documentation that makes learning visible as well as introduce a member of the academic team to provide a high quality experience
- Track/note/update all comments within the CRM in a timely manner. All contact and deal information should be updated by the last week of every month.
- Follow up with parents with a phone call, three days post tour. Use the ‘sequence’ tool and the ‘templates’ in the CRM to connect with families.
- Compile tour templates learning stories and other materials to improve on-ground conversion
- Advocate for the EtonHouse learning pathway beyond pre-school
- Ensure that the school website has accurate and up-to-date information
- Attend school functions and open days that may be held outside of the contracted hours as required
- Providing outstanding customer service that is personalised and in alignment with the organisation’s culture and values.
- Support all media and brand and marketing events and requests
- Update the AI bot templates on a regular basis to keep them relevant and use campaigns from time to time to remarket and enhance conversions
- Be responsible for your own PD by staying up-to-date with all platforms used by the PL team

Admissions
- Handle all admission and withdrawal processes and documents
- Monitor and track student numbers, agent referrals, withdrawal data
- Develop documents that facilitate the admissions process

Administrative Duties
- Handle all student registration documents
- Maintain and update student records
- Collection of school fees if required
- Issue receipts

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