Marketing Manager

2 weeks ago

Orchard, Singapore Web3re Technologies Full time

**Responsibilities**
- Co-develop annual and multi-year brand strategies and business plans to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies
- Using market research, you will be responsible to engage a global audience and grow our brands by identifying suitable target markets and audiences.
- Responsible for providing market and competitor reports to the management and determine on the best course of action on current trends.
- Through working with 3rd party agencies, partners, you will be responsible to grow, manage and maintain our diversified group of audience across all available media outlets and internal channels.
- Drive the execution of go-to-market plans, including direct, online and offline advertising, sales, exhibitions and promotional activities.
- Identify and work with suitable content creators to extend our reach and expand our brand
- Work closely with the tech team to obtain first hand updates on our Metaverse and use it to communicate to and engage our audience in an effective and timeline manner.
- Effectively manage and maintain relationships with 3rd party agencies, partners and suppliers.

**Requirements**:

- Bachelor’s degree or equivalent work experience is required
- Minimum 5+ years of brand management and/or marketing of Platforms and services
- Ability to provide input on portfolio strategy for a category, including local nuance on global brands and regional / local brand outlook
- Ability to lead integrated brand strategy (positioning, innovation, occasions, and general competitive opportunities) and brand creative strategy (creative ideas and execution)
- Deep consumer understanding and strong analytical skills, with a grounding in insights and analytics

**Preferred Skills**:

- Leadership
- Media Planning
- Creative Development
- Marketing Objectives
- Consumer Segmentation
- Digital Media Strategy
- Marketing Strategies
- Competitive Market Analysis
- Brand Positioning
- Social Media Strategies
- Problem Solving
- Brand Architecture
- Channel Management
- Team Management

**Job Types**: Full-time, Permanent

**Salary**: $5,000.00 - $6,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

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