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Marketing and Communications Manager

2 weeks ago

Orchard, Singapore Royal Plaza on Scotts Singapore Full time

We are looking for someone who is creative, resourceful and has excellent interpersonal and communication skills with at least 5 years of experience in communications, digital marketing, website development and content creation.

**Your purpose**:
Increase the hotel’s revenue by initiating programmes to drive profitability and occupancy, while enhancing guests’ engagement. Ensure that all communications are in line with brand positioning and strategic plans.

**Area of Focus**:
Marketing, PR, eCommerce, Branding, Loyalty Marketing

**Responsibilities include (but not limited to)**:

- Execute a results-driven, multi-platform communication strategy reflecting our business priorities
- Plan, develop and lead Annual Business and Marketing Plan
- Execute and evaluate marketing and promotional campaigns
- Work closely with local and international media to maximise exposure across online and offline platforms, enhance positive brand image and achieve publicity mileage goal
- Source and maintain strategic partnerships to increase marketing reach and revenue
- Generate demand and actively contribute to eCommerce activities
- Plan and execute hotel’s promotions and digital campaigns and track exposure and performance to meet ROI and KPI goals
- Work closely with marketing agency for SEM, display advertising, social media advertising and retargeting campaigns to maximise and increase revenue for promotions segment
- Design, build, and maintain user experience on digital platforms for all owned brands
- Manage online reputation management channels and communications and handle crisis management
- Enhance online to offline customer journey
- Be a brand ambassador of owned brands, work with all departments and drive ROI through all communication channels
- Research market demand for the brands’ products and services

**Requirements**:

- Online to offline e-commerce initiatives (and vice-versa) is a must
- Track records of implementation of effective digital media strategies and campaigns, including social media, metasearch, SEO and SEM
- An analytical and data-driven mind
- Strong organisational and project management skills with the ability to juggle multiple projects, prioritise work assignments and deliver quality work on time and within budget
- A team player with exceptional problem solving abilities and can do attitude
- Agile and quick to adjust to new market developments and work situations
- Impeccable organisation skills and attention to details