Regional Marketing Manager, Blood Culture, Tb and

**Job Description Summary**:
We are **the makers of possible**

BD is one of the largest global medical technology companies in the world. _Advancing the world of health_ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

**Why Join Us?**

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a **maker of possible **with us

**Job Summary**

The incumbent is accountable for the development and execution of key marketing strategic and tactical plans for TB, Blood Culture, MCM product platforms in CASAJ region to deliver the sales, growth and profitability budget targets; establish and strengthen a strong competitive position to increase business and portfolio opportunities; develop internal training curriculum both for new product releases as well as existing products in response to changes in competitive situation; provide leadership of marketing promotional and communication programs.

The talent should maintain close customer connection through market research activity and translate customer insights into product tactical plans. The talent will report on regional business performance, market environment and participate in product development programs; as well as local Marketing associates, and regional cross functional team resources including Finance, Regulatory, Medical and R&D partners as required.

**Key Responsibilities**
- Accountable for working with WW, Regional and Country marketing counterparts to develop and execute an CASAJ regional strategy to ensure achievement of financial/ budget expectations.
- Manages all aspects of product marketing plans by addressing go-to-market strategies, market sensing, market development and marketing mix in product strategies.
- Accountable for demand management by developing recommendations on product sales forecasts and production inventory issues.
- Employs market research tools and collaborates with customer opinion leaders as required to identify and interpret changing user attitudes, demands, and needs for existing company and competitive products.

**Qualifications, Required Knowledge & Experience**
- Bachelor’s Degree in Life Sciences
- Minimum 5+ years of life sciences industry experience
- Minimum 10 years of experience with 2 years of supervisory experience
- Cross functional team experience desireable
- Substantial applied product and market management experience in multiple disciplines, such as brand management and/ or product development.
- Experience in identifying market opportunities, market segmentation, competitive analysis, pricing strategy, market development and go to market models and strategies.
- Experience with product development process.

**Marketing Knowledge**
- Able to implement Marketing planning process and tools. Especially proficient at defining and segmenting applicable markets.
- Demonstrates expertise in product lifecycle management, business strategy planning, comprehensive market assessment and financial justification/analysis using product line financial management tools.

**Strategic Thinking**
- Weighs pros and cons of alternative approaches to a situation and makes intelligent recommendations that consider multiple implications of the decision.
- Able to generate information used directly in demand models and marketing investment decisions, including competitive intelligence, market sizing, positioning, resource allocation.
- Understands customer and competitive environment, the brand position today and likely position in the future.
- Makes sound tradeoffs between alternative uses of resources.

**Communications**
- Writes and delivers persuasive presentations tailored to their audience; chooses words carefully in any written or verbal communication
- Effective customer presentations - formal and informal including PowerPoint and / or overheads and/or use of flipcharts.
- Ability to work across cultures.

**Drive for results**
- Plays a critical role in key projects and/or initiatives, demonstrating an ability to establish and/or deliver objectives and timelines.
- Demonstrated ability to deliver against key objectives and timelines