Online Sales Channel Director

3 days ago


Singapore SNOW VILLAGE PTE. LTD. Full time

**Key Responsibilities**:

- Develop and execute end-to-end online sales strategies across all digital platforms (e.g., Lazada, Shopee, B2B platforms).
- Lead the online sales function, including pricing, promotions, product listings, and customer engagement.
- Manage and optimize performance of online sales channels, including SEO, PPC, and conversion funnels.
- Coordinate with internal marketing and sales teams for campaign planning and execution.
- Drive digital customer acquisition and retention strategies.
- Track KPIs and provide regular reporting on sales performance, trends, and ROI.
- Lead and mentor the online sales team to meet and exceed targets.Ensure alignment with brand positioning and customer experience standards.

**主要职责**:

- 制定并执行全渠道的线上销售策略,覆盖所有数字平台(例如:Lazada、Shopee、B2B平台)。
- 领导线上销售职能,包括定价、促销策略、产品上架和客户互动管理。
- 管理并优化线上销售渠道的表现,包括搜索引擎优化(SEO)、付费点击广告(PPC)及转化漏斗。
- 与内部市场营销及销售团队协作,规划并执行市场推广活动。
- 推动数字化客户获取与客户保留策略。
- 跟踪关键绩效指标(KPI),定期提供销售表现、市场趋势与投资回报的报告。
- 带领并指导线上销售团队,确保团队达成并超越销售目标。
- 确保线上销售活动与品牌定位及客户体验标准保持一致。



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