E-commerce Director

Sunnystep is a home-grown footwear brand on a simple mission: help people move freely and happily. After a postpartum spine injury, our founder Ting turned pain into purpose and started Sunnystep with proprietary insoles and stable arch support that let you stand or walk all day - without pain. Sleek enough for work, casual outings, or travel, our shoes have earned a loyal following across Singapore and beyond.

We’re an innovation leader in consumer retail because we believe wellness starts from the feet. Great shoes support your body so you can move - and live - better. Our customers love our comfort-first designs and brand philosophy, fueling rapid growth at home and overseas. As pioneers in mobility and wellness-focused footwear, we’re raising the bar on product innovation & customer experience - and moving fast.

Ready to shape the future of movement? Send your resume to

today and let’s shape the future of movement - together.

E-commerce Director
- Exciting news We are on a growing journey and building a stellar team
- At Sunnystep, we are not just building leaders - we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

**Why should you be part of Sunnystep’s success?**
- We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.
- We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.
- We are looking for a strategic and results-driven E-Commerce Director to lead and scale our online sales channels. The E-Commerce Director will be responsible for driving revenue growth through Sunnystep’s digital platforms, enhancing the online customer experience, and overseeing all e-commerce operations. This role will play a critical part in achieving our ambitious sales goals while embodying Sunnystep’s brand values of comfort, sustainability, and style.

**You will also be responsible for**:
Strategic Leadership-
- Develop and implement a comprehensive e-commerce strategy to achieve revenue, profit, and growth objectives.
Identify emerging trends in digital commerce and recommend innovative solutions to maintain competitive advantage.
Collaborate with marketing, product, and retail teams to ensure alignment with Sunnystep’s overall brand and business goals.
Revenue Growth and Performance-
- Own the e-commerce P&L, including budgeting, forecasting, and achieving sales targets.
Optimize conversion rates, average order values, and customer retention through data-driven strategies.
Identify and implement upselling, cross-selling, and bundling opportunities to maximize revenue.
Customer Experience-
- Ensure a seamless and engaging online shopping experience across all devices and platforms.
Lead initiatives to improve website usability, personalization, and mobile optimization.
Leverage customer feedback to continuously refine the digital experience.
Operations and Technology-
- Oversee the management and performance of Sunnystep’s e-commerce platforms, ensuring uptime, security, and scalability.
Partner with IT and external vendors to integrate new technologies and tools for enhanced functionality.
Manage logistics and fulfillment processes, ensuring timely and cost-effective delivery.
Digital Marketing Collaboration-
Develop and optimize retargeting, loyalty, and referral programs to engage customers.
Monitor and improve the effectiveness of digital advertising spend.
Data and Analytics-
- Analyze key performance indicators (KPIs) to identify growth opportunities and areas for improvement.
Develop and present regular performance reports to the leadership team, with actionable recommendations.
Use data insights to guide product merchandising and promotional strategies.
Team Leadership-
- Build, lead, and mentor the e-commerce team, fostering a culture of innovation and accountability.
Establish clear goals and performance expectations for team members.
Collaborate across departments to ensure seamless integration of e-commerce initiatives.**We would want to speak with you if you are / have -**Experience: Minimum 7-10 years of e-commerce experience, including at least 3 years in a leadership role. Experience in consumer lifestyle brands preferred.-
Technical Skills: Strong understanding of e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing strategies.-
Data-Driven: Proven ability to use data insights to drive decision-making and achieve measurable results.-
Customer-Centric: Deep understanding of online consumer behavior and a passion for creating excepti