
E-commerce and Marketing Manager/executive
5 days ago
Key Responsibilities:
1. E-Commerce Strategy & Execution
- Develop and execute the company’s e-commerce strategy to achieve sales growth and brand visibility.
- Manage the relationship with 3PL providers, including inventory coordination, reverse logistics, and fulfillment performance.
- Monitor and analyze e-commerce KPIs, such as conversion rates, sales performance, and customer satisfaction, to ensure business objectives are met.
- Optimize product listings, including descriptions, images, pricing, and SEO, across marketplaces.
- Plan and manage promotional campaigns on online sales platforms (e.g., Amazon, WayFair, etc).
2. Marketing & Social Media Management
- Manage and grow the company’s social media presence, including content creation, audience engagement, and performance tracking.
- Collaborate with the PR firm to ensure consistency in branding and messaging.
- Monitor competitor marketing activities and trends to refine strategies and identify new opportunities.
3. Website Management
- Oversee the maintenance, functionality, and design of the company’s website to enhance user experience and conversion rates.
- Coordinate with web developers or agencies to implement updates, troubleshoot issues, and optimize website performance.
- Ensure website content aligns with marketing campaigns and product launches.
4. Collaboration with PR Firm
- Serve as the primary point of contact for the PR firm, providing strategic input on campaigns, press releases, and media outreach.
- Align PR activities with e-commerce and marketing initiatives to ensure cohesive branding and messaging.
5. Reporting & Analytics
- Track and report on e-commerce and marketing performance metrics, providing actionable insights and recommendations.
- Create regular reports for the Managing Director on sales, customer feedback, and campaign results.
Key Competencies:
E-Commerce Expertise
- Experience working with 3PL providers and managing marketplace operations.
- Strong understanding of online sales platforms and their algorithms.
- Knowledge of inventory management and fulfillment processes.
Digital Marketing Skills
- Strong understanding of SEO, content marketing, and analytics tools (e.g., Google Analytics).
Website & UX Knowledge
- Familiarity with website management tools like Shopify, WordPress, or Magento.
- Experience optimizing websites for user experience, conversions, and mobile responsiveness.
Project Management
- Ability to multitask and manage multiple projects across e-commerce, marketing, and PR.
- Strong organizational skills and attention to detail.
Collaboration & Communication
- Excellent verbal and written communication skills.
- Ability to work effectively with internal teams and external partners.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience).
- Minimum 3-5 years of experience in e-commerce, marketing, or a related role.
- Experience working with 3PLs and/or managing online marketplaces.
- Strong technical proficiency in digital marketing tools and website management platforms.
- Previous experience in PR or collaborating with PR firms is a plus.
What We Offer:
- Competitive salary and performance-based incentives.
- Opportunity to lead and shape the e-commerce and marketing strategy of a growing company.
- Collaborative and supportive work environment.
- Professional development and growth opportunities.
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