
Marketing Specialist
1 day ago
Do you have a track record as a results-driven B2B marketer? Are you a dedicated strong communicator with a passion for driving quality demand and seeing it all the way through to revenue?
Join the Thomson Reuters Marketing team as a Marketing Specialist for our corporate products and take your marketing career to the next level. You will maintain a strong connection with local sales leaders, key stakeholders and the regional marketing to deliver best in class marketing coverage for demand generation, pipeline influence and account-based marketing.
Reporting to the Marketing Director you will help to drive the Asia marketing strategy and execution for our corporate portfolio of products.
**About the Role**
In this opportunity as Marketing Specialist, you will:
- Own the demand generation and pipeline targets for marketing within South East Asia in partnership with Sales and Proposition
- Build enthusiasm and momentum for our marketing initiatives via communicating with and enabling sales
- Develop and execute plans across a range of marketing mediums including social, marketing automation, events (physical and digital), digital display, and SEM
- Be heavily involved in building high-touch TOFU, MOFU and BOFU campaigns for pipeline influence and acceleration
- Develop strong and effective partnerships with local industry partners, associations and both internal and external stakeholders
- Develop, track and report on ROI of campaigns, programs and tactics
- Work closely with Product Strategy on shaping the strategy, message and content of our outbound marketing efforts for the Asia market.
**About You**
You’re a fit for the role of Marketing Specialist if your background includes:
- Have at least 3-5 years marketing experience preferably in B2B technology products or services
- Have an ongoing interest and passion for all things marketing; new mediums, vehicles technologies and best practices
- Have successfully managed campaign objectives that have achieved pipeline and revenue growth
- Enjoys mastering the innovation that can be applied to hybrid events
- Have a track record of data and results driven marketing
- Are marketing tech savvy
- Enjoy learning about current industry trends
- Love being in a room with sales
- Are very comfortable owning your metrics and KPIs
- Can work well with both external agencies and in-house expertise
- Have strong relationship management skills with both internal and external stakeholders and strategic partners
- Possess strong communication/ presentation skills and strong analytical skills
- Can very effectively multi-task, prioritise workload, work independently, and complete tasks under time pressure
- Actively listen, negotiate, and consult with stakeholders
**What’s in it For You?**
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
- ** Hybrid Work Model**: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
- ** Culture**: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
- ** Wellbeing**: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
- ** Learning & Development**: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking
- ** Social Impact**: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
- ** Purpose Driven Work**: We have a superpower that we’ve never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
LI-DL2
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that m
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