Product Marketing Specialist

1 week ago

Queenstown, Singapore Razer (Asia-Pacific) Pte. Ltd Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

**Responsibilities**:
**Product Marketing Specialist, Razer Software**

Are you passionate about video games? We’re seeking an enthusiastic gamer to contribute to our Razer Software marketing team. As a Product Marketing Specialist, you’ll play a vital role in shaping our product messaging and strategy. Join us in connecting our cutting-edge hardware and innovative software with gamers worldwide

**Responsibilities**:

- Collaborate with the product team to define the strategy for Razer Software products.
- Conduct market research and analyze user personas to inform product positioning.
- Engage with customers and industry partners to gather feedback and insights.
- Work closely with cross-functional teams to meet product deadlines.
- Update and maintain product marketing materials including existing websites and guides.
- Prepare for product launches, including coordinating events and communication plans.
- Create and execute marketing campaigns for product and feature launches.
- Monitor and evaluate the impact and ROI of marketing campaigns.

**Pre-Requisites**
- Minimum of a Bachelor’s Degree in Marketing, Communications or related field.
- 3-6 years of PC or Mobile Software experience in product marketing, marketing communications or GTM (go-to-market) planning.
- Strong English communication skills (both written and verbal). Chinese language skills are a plus.
- Curiosity and eagerness to learn about emerging marketing trends.
- Ability to adapt in a dynamic, fast-paced environment.
- Strong interest in tech products, electronics, or gaming.
- Game industry experience is an advantage.

Join us at Razer and be part of our exciting journey in the gaming industry

**Pre-Requisites**:
**Are you game?

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