Event Director

5 years exp

**Roles & Responsibilities**

**ROLE SUMMARY**:
The Event Director is responsible for overall Brand ownership, delivery of quality customer experience, and continuous growth of products to develop and maintain the Brand as a market leading entity. The role will be accountable for identifying growth opportunities in adjacent markets and sectors, employing a keen eye for M&A through new product launches, geo-adapts and acquisitions. The Event Director will own and manage the P&L of a brand, while being responsible for the financial, operational and customer performance of each product. Working with the Sales Director, as well as Marketing and Operations leaders he/ she will drive revenue growth and improve margin year-on-year. Responsible for a 3-5 year long term Brand / Event plan, the Event Director will lead in innovative thinking, enabling stronger evolution of Brands / Events in the market. He / she will be a known leader in the industry, holding deep insight into market trends and customer needs.

**PRINCIPAL DUTIES AND RESPONSIBILITIES**:

- Own and develop the strategy and direction of products as part of a market leading brand to enrich the value proposition Informa Markets provides
- Accountable for the development and improvement of customer experience for each product / event
- Grow existing brands through M&A strategies such as, new product launches, geo-adapts and acquisitions
- Responsible for successful execution of complementary products for each Brand / Event including conferences and seminars
- Identify new white space opportunities in adjacent markets which can be incorporated into brand and product development
- Create and develop long term (3-5 year) product / brand strategies to achieve product objectives and growth across all brands
- Own the P&L of each Brand in the portfolio and hold accountability for financial, operational and customer performance of products
- Develop and lead Business Unit sales strategies and revenue forecasts in collaboration with Sales Director
- Maintain and strengthen key customer relationships through demonstrating detailed understanding of customer business strategy and needs
- Work with Sales Director to set budgets and targets for Sales team and individuals
- Set strategic approach with the Sales Director for use of sales agents / Joint Venture sales teams to deliver local and international revenue where relevant
- Ensure successful execution of Marketing and Operations elements of product delivery
- Be a figurehead in the industry, understanding the market and developing Informa Markets’ eminence
- Build personal relationships on behalf of the brand, Sales Director and Informa Markets as a whole
- Engage the most strategically important customers to ensure needs are met and loyalty is rewarded
- Strategic ownership of floorplan, responsible for initial design and significant strategic changes each year

Informa is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

**Divisions**

Informa is organized into five operating divisions, each with a distinct focus and dedicated management team:

- Informa Connect
- Informa Intelligence
- **Informa Markets**:

- Informa Tech
- Taylor & Francis

Our divisions work deeply with customers in specialist markets, from Life Sciences to Artificial Intelligence, Health & Nutrition to Private Equity, Aviation to Beauty & Aesthetics and more.

Through hundreds of leading brands, our divisions operate events and exhibitions, deliver intelligence-based products and data-driven services, convene communities in person and digitally and provide access to cutting-edge research.

**About Informa Markets**

Informa Markets creates platforms for international markets to trade, innovate and grow.

Through over 500 leading brands, our exhibitions, specialist digital content and data solutions allow customers operating in specialist markets to meet and trade, and for their businesses and markets to thrive.