Event Director

WHO WE ARE:
UKi Media & Events, a division of CloserStill Media Group, is a global leader in specialist B2B exhibitions, conferences and publications spanning industries such as aerospace, automotive and logistics. Based in the UK, we organise over 20 international events annually and publish 14 industry-leading magazines.
We are excited to introduce a new aviation-focused event in Singapore designed to connect key stakeholders within the Asia Pacific aviation sector.
WHO WE ARE LOOKING FOR:
The Singapore Office is looking for a motivated Event Director to launch and lead in this exciting new show. The postholder will be the international face of the launch and will be responsible for all Asian sales, sales agent recruitment and management, establishing key industry and governmental relationships, influencing across all even team disciplines and collaboration with PTE World.
If you enjoy working in a fast-paced environment where there is opportunity to grow, then this would be a great position for you.
THE ROLE:
Sales Leadership
Manage sales managers and sales agent team
Lead by example - push beyond team target and deliver personal sales targets
Develop a campaign strategy with the sales team that meets and exceeds targets including overall numbers of exhibitors, exhibitor mix, stand sales, sponsorship inventory, yield and sponsorship revenues
Ensure the sales plan is being delivered to target and activity targets (outbound call volumes, online meetings and face-to-face meetings) are met
Develop new revenue streams and creative and complex sales such as sponsorship
Visit and canvas at competitor and industry events
Run and manage the rebook process and rebook team
Manage the prospect database to ensure it is constantly updated and is fit for purpose falling in line with the company's salesforce policy
Ensure a constant high quality of delivery in all target prospect, exhibitor and partner communication ensure the message is on-point
Maintain an active bellwether database and sales plan
Relationships
Foster positive and professional relationships with key suppliers, associations, media and commercial partners to support the growth and sustainability of events
Brand management
Through research, analysis, developing relationships and market intelligence, implement strategies and initiatives to ensure the on-going growth and sustainability of events
Write a business plan for your events in collaboration with the commercial director (updated annually)
Produce a coherent brand strategy for your event to maintain and increase relevance to all markets, meeting visitor and exhibitor expectations
Ensure your brand and event strategy ties in and leverages UKi media assets through collaboration with the media editorial and commercial teams
Ensure that marketing strategy is aligned with the event's commercial objectives
Provide a strategic event floor plan in conjunction with the operations director or manager - designed to meet the budget target, optimise the visitors' experience and ensure constant and consistent visitor stand traffic for exhibitors
Identify and implement (where possible) extra revenue streams and brand extension opportunities
Monitor and report competitor activity, taking actions where necessary
Get close to your market, understand its trends and develop your event around it
Financial management
Overall accountability for meeting and exceeding budgeted gross and net profit contribution of shows
Ensure credit control collects funds in a timely fashion and before each show opens
Provide a monthly report and forecast on show revenues, contribution, manpower and actions that are being taken for the shows to achieve budget
Write in conjunction with the show team the annual exhibition business plan factoring in KPIs and a P&L for each show
General management
Day-to-day management of the event sales and agent team
Interdepartmental: Manage relationships with supporting operations, marketing and production departments, ensuring they are aligned to the event's business objectives and commercial goals
Close collaborator with the PTE World Event Director to ensure participation of key international bellwethers and pavilions
Set clear goals and objectives for all reporting staff
Set, monitor and evaluate individual bonus and commissions plans for direct reports as necessary
Complete annual- and mid-term staff appraisals as necessary
Recruit and interview new staff where necessary
Assess, develop and coach all reporting staff (including identifying bespoke training needs of individuals where necessary)
Motivate the event team
Undertake any other duties as reasonably requested
Operations
Work with the operations team to develop an operational strategy that meets/comes in under budget while ensuring high levels of exhibitor and delegate experiences and production values are maintained
Ensure the operational plan is being delivered in an efficient and timely manner
Marketing
Develop an exhibitor marketing campaign strategy including materials, pitch decks and lead generation activities with the marketing director / brand manager
Personally manage all key industry partnerships in conjunction with marketing director / brand manager
Develop campaign strategy with the marketing director / brand manager to meet overall visitor numbers (with the right demographics), feature content, visitor and acquisition costs
Conduct press/TV and radio interviews as necessary
ABOUT YOU:
Previous experience as an Event Director or Senior Event Manager. Experience in B2B trade shows within terminal operations and/or passenger experience is highly advantageous.
Experience managing large scale trade shows.
Collaborative mindset and a team player are a must.
Passionate, driven, energetic and enthusiastic.
High personal standards and values.
A track record of achievement and over-achievement.
A proven ability to hit and exceed sales targets.
Proficient IT skills including Salesforce CRM.
DIVERSITY AND INCLUSION:
CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
WORK LOCATION:
This role is based in Singapore.
PERSONAL DATA CONSENT:
The information you provide in your job application will be used and processed by or on behalf of CSM for purposes related to your registration of interest in current or future employment with CSM and for the processing of your application for employment.
We will collect and use the personal data that you have supplied to facilitate the processing of your application for employment purposes. We will use personal information such as telephone number and/or email address to contact you on job opportunities. Please note that the information you provide may be used by a third party to enable us to process your application. These third parties may be located outside of Singapore to carry out some of the processing and administrative functions for CSM and would be under duty of care to maintain the appropriate levels or security and confidentiality and only use the information as instructed by CSM.
The personal data held by CSM relating to the applicants will be kept strictly confidential. CSM may collect information through other sources for processing and evaluating your application for employment. If your application is successful, the information will be used in the administration of your employment. CSM may provide and/or