Senior Sales Planning Lead Apac

6 days ago

Singapore BBC Full time

Sales & Business Development
- Permanent - Full Time
- Singapore, Singapore, SG, 79909
- BBCS Singapore Pte Ltd
- Job Closing Date: 31/12/2024

**THE ROLE**:
**Job Purpose**:
The Senior Planning Lead APAC is responsible for leading the planning and execution of digital, audio and TV sales strategies within the regional APAC sales team. This role requires a deep understanding of multi-platform media planning, sales operations, and campaign management, alongside an ability to provide strategic direction and guidance to the sales planning team. The Senior Planning Lead APAC ensures that all campaigns under the care of the planners in region are optimized for performance and aligned with broader BBC business goals.

The Senior Planning Lead APAC acts as a crucial liaison between ad sales, customers, and internal operations teams to ensure revenue growth and deliver exceptional customer experiences.

**Key Responsibilities and Accountabilities**:
**Strategic Sales Planning**
- Lead the development and implementation of digital, audio and TV sales planning strategies in region, ensuring alignment with regional and global objectives.
- Analyse market trends and sales/inventory data in collusion with internal stakeholders to identify opportunities for revenue growth and provide actionable insights to sales teams and senior management.
- Collaborate with planners and their sales teams to create comprehensive, actionable and effective sales media plans and proposals that leverage new and existing products & platforms
- Establish and maintain a trusted advisor status within the wider APAC team by delivering expert advice on media planning solutions and sales strategies via liaising with Senior Planning Leads in EMEA & US markets

**Campaign Management and Optimization**
- Work with sales planners to implement best practice with regards to planning, setup, and execution of digital and TV campaigns, ensuring they meet client objectives and align to BBC Sales policy and compliance standards.
- When required, allocate, manage and support media planning tasks with regional Sales Planners, ensuring effective and efficient load balancing for the regional sales team in times of high demand
- Lead and manage high-value and complex media plans and campaigns when required to do so by senior management, providing strategic oversight to ensure optimal delivery and revenue recognition.
- World with sales and integrated marketing to lead regular performance reviews with customers and internal teams to assess campaign effectiveness, address issues, and implement optimization strategies.
- Collaborate with Ad Operations to troubleshoot technical issues and optimize campaigns for increased engagement and ROI.

**Client and Stakeholder Engagement**
- Build and maintain strong relationships with key clients and agency contacts across the region in collusion with the sales leads, acting as the primary point of contact for strategic campaign planning and execution when needed
- Work with internal stakeholders to facilitate quarterly workshops and training sessions for regional sales planners on digital products, market trends, and new opportunities as well as best practice, updates on sales policy and BBC advertising compliance developments

**Leadership and Development**
- Mentor and coach Sales Planners thus fostering a collaborative environment that encourages knowledge sharing and professional growth.
- Own, develop and deliver BBC aligned sales training programs to new and junior sales planners to enhance understanding of digital and TV sales strategies and technical capabilities and thus ensure best in class sales planning teams across the region
- Work with sales senior management to identify performance targets for Sales Planners and conduct regular reviews to ensure the regional Sales Planning team meets its objectives and contributes to the overall success of the organization.

**Campaign Reporting**
- Work with Integrated Marketing to help prepare detailed reports and presentations for campaign reviews when required and support senior management, outlining sales performance, market opportunities, and strategic recommendations.

**Knowledge, Skills, Training & Experience**:
**Essential**
- Extensive experience in digital and TV media planning and sales, with a strong focus on strategic planning and execution.
- Proven track record in managing and optimizing ad campaigns across multiple platforms, with deep knowledge and expertise of media planning, ad-serving and data systems.
- Strong analytical skills with the ability to interpret complex data and provide actionable insights.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders and customers, delivering exceptional customer service experience.

**Desirable**
- Previous experience in leading teams across various geographic markets and managing cross-functional projects within a highly complex organisation
- Prior role within a siza

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