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Regional Marketing Manager

2 weeks ago

Orchard, Singapore Crimson Education Full time

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

**Crimson Education** is an ambitious global EdTech company founded in 2013 with the idea that through personalized education, we can transform students into the world leaders of tomorrow.
- CGA is a fast-growing global online high school founded in 2019.
- Ranked #3 best online high school in the United States by Niche.
- Awarded top 10 World's Best Schools for Innovation.
- Enrolled 1,100 students from over 55 countries and counting.
- Students have received acceptances to prestigious institutions like Stanford, CalTech, UC Berkeley, LSE, Imperial, Oxford, and Cambridge.
- Advisors include former Prime Ministers of New Zealand (John Key) and Australia (Kevin Rudd).

We are looking for a marketing superstar to take our early-stage start-up global

This is a full-time hybrid position based in **Singapore.**

**What does success look like for this role?**
- Develop a growth strategy for Crimson Global Academy in Asia in collaboration with the global CGA team.
- Manage and support end-to-end planning, execution, and optimization of local marketing and growth campaigns.
- Achieve student recruitment targets through planned activities.
- Own the CGA Asia marketing budget and maintain a strong digital ROAS (Return on Advertising Spend).
- Monitor leads and enrollments from marketing across all channels, providing weekly/monthly progress reporting.
- Collaborate with in-country and dedicated CGA sales teams to ensure lead movement through the funnel.
- Drive brand awareness of Crimson Global Academy across Asia through cross-channel campaigns and initiatives.
- Establish a local student and parent ambassador network to promote student community and organic referrals, organizing student meetups and orientation week.
- Design marketing collateral in partnership with the Design team to enhance customer experiences and increase enrollments.
- Lead partnerships and outreach efforts, including expos, seminars, webinars, school talks, and related event support.

**What skills and experience are required?**
- 3+ years of marketing experience.
- Experience in educational marketing is a plus.
- Excellent verbal and written communication skills in English.
- Excellent organizational skills.
- Comfortable working in an international technology company with colleagues from diverse backgrounds.

**Why work for Crimson?**
- Flexible working environment with empowerment to structure how you work.
- Limitless development and exposure opportunities with internal promotions/role changes making up 33% of all recruitment last year.
- $1,000 training budget per year for personal growth.
- Access to a psychologist on staff for support.
- Engaging fireside chats and workshops to continuously level up.
- Emphasis on Radical Candour feedback approach. A global player with 28 markets across the globe.
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If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we'd love to hear from you.