Campaign Manager
1 week ago
Location
- Singapore- Date
- 30 Jan- Industry
- Agency - Digital, Agency - Marketing and Advertising, Agency - MarTech and AdTech- Work arrangement
- On-site- Knack for measurement and trackability for performance.
- Interest in the future of digital media landscape.
- Up to SGD78k
- Seeking a motivated, smart and dedicated person for Performance Campaign Manager for our client.
- Media Strategy & Execution
- to manage paid digital campaigns and have experience across multiple digital channels including FB, Google, programmatic, native and others.
- Leverage data insights for optimization opportunities and implement strategic bid adjustments to improve every channel
- Can handle robust initiatives from beginning to end
- identify capabilities needed to deliver optimal performance against set KPIs
- Creative Strategy
- Perform creative research and always know the characteristics of a high performing ad
- Generate insights, ideas, and strategies that supports the creative team to develop ads
- Measurement & Reporting
- Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI
- Own the aggregation of data across the various digital channels
- Be the point person for launch dates, reporting and creative assets
- Perform analysis across various aspects of each channel
- Identifies oddities in performance & develops working theories and solutions for them
- Background:
- At least 2-3 years experience managing user acquisition campaigns
- Have a passion for digital media and media buying
- Advanced level Excel skills, including, but not limited to, knowledge of V-lookup, pivot tables, and other time-saving formulas
- Familiarity with Google Analytics, link tracking, conversion pixels/tags, and online attribution concepts
- Effective time management, analytical, and organizational skills
- Experience with digital platforms (Google, Facebook, Taboola, etc).
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