Campaign Manager

**Our Client is an public listed American cloud computing company that sells software, cloud services, and software-defined storage.**

We’re looking for a results-driven Campaign Manager to join our growing team in Asia. Expanding our reach internationally, helping construction companies revolutionise their businesses. We’ve earned the #4 spot on Glassdoor’s 2019 Best Places to Work, #8 on Forbes 2020 Cloud 100, and are continuing our expansion into the global market. Are you up for the challenge?

**Summary**:
Responsible for a hands-on role in the creation, implementation, management and evaluation of B2B marketing campaigns. Work closely with Content team, Product Marketing and Sales team members. Have a deep understanding of the sales funnel, the campaign channels available to generate demand and the systems required to effectively reach and nurture prospects and customers.

**The role**:

- Plan, deploy and measure marketing demand generation activities that increase brand and product awareness and ultimately drive new business.
- Take a disciplined approach to monitoring marketing and sales funnel metrics and implementing measures that optimise conversion rates at each stage of the buyer journey
- Manage digital media across multiple channels including paid search, paid social, display advertising, content syndication, and account-based marketing (ABM)
- Support the development of effective marketing content and assets, with a focus on telling our customers’ stories
- Evaluate website analytics and make recommendations to optimize lead flow.
- Present results and recommendations for future campaigns.
- Build tight relationships with sales, ensuring campaign enablement, creation of sales tools, and regular tracking of campaign engagement in top accounts
- Support the creation of scalable, repeatable campaign playbooks, with the ability to customise

**What we are looking for**:

- 5+ years of experience with high-tech B2B demand generation marketing campaign management
- Very strong written and verbal communication skills paired with a knack for creative storytelling and great attention to detail
- Robust project management experience with the ability to multi-task and complete projects flawlessly under tight project deadlines
- Proven success creating and executing integrated marketing campaigns using tactics that include web, digital advertising, PPC, content marketing, third-party media, SEO, Social (Facebook, LinkedIn, Twitter, etc.), as well as direct mail, webinars, and events
- Detail-oriented with strong attention to follow-through; is comfortable with deadlines.
- Familiarity with core marketing tools: CRM (Salesforce), marketing automation tools **(Marketo)**, engagement tools (Drift), tracking and analytics tools (Tableau, Google Analytics, Adobe Analytics) to assess campaign effectiveness
- Knowledge of the B2B purchase process and how to identify opportunities to create demand and accelerate opportunities
- Outstanding problem-solving and analytical capabilities with a track record of setting and delivering against measurable marketing metrics
- Self-starter that enjoys fast-paced, and often ambiguous working environments
- Team player with a sense of humour

**About Us**
Building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centres, airports, housing complexes, and more. We have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, colour, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

**Must Haves**:

- **SaaS/software background; construction nice to have**
- **End to end demand gen experience**
- End-to-end marketer who has multi-channel and dross-discipline competence
- Knows how to drive prospects through the whole funnel, from awareness to consideration to purchase (can demonstrate how channel mix, messaging and creative changes from TOFU to BOFU)
- Might not be a platform expert (we have Kenny who knows the technical ins and outs of a platform, sets up correct structure for campaigns, optimises issues inside platforms)
- Instead, they need to know enough to implement the knowledge of experts like Kenny and know when to bring them to the table
- Knows how to build compelling content and the right offers to attract the right audience
- **Comfortable operating in the grey** (imperfect systems, processes, information; there are no playbooks yet; Asia is at start up stage)
- **Leadership w/o having the title** (Senior, no