Campaign Manager

Our Client is an public listed American cloud computing company that sells software, cloud services, and software-defined storage.

We’re looking for a results-driven Campaign Manager to join our growing team in Asia.

Expanding our reach internationally, helping construction companies

revolutionise their businesses. We’ve earned the #4 spot on Glassdoor’s 2019 Best

Places to Work, #8 on Forbes 2020 Cloud 100, and are continuing our expansion into

the global market. Are you up for the challenge?

As a **Campaign Manager, **you’ll generate a qualified sales pipeline and increase brand

awareness by planning and delivering marketing campaigns across digital, paid search,

on the APAC marketing team, marketing support teams at our US HQ in California, and

external agencies.

This role reports to our Regional Head of Marketing, ASIA and will be based in our

**Summary**:
Responsible for a hands-on role in the creation, implementation, management and

evaluation of B2B marketing campaigns. Work closely with Content team, Product

Marketing and Sales team members. Have a deep understanding of the sales funnel, the

campaign channels available to generate demand and the systems required to

effectively reach and nurture prospects and customers.

**The role:
- Plan, deploy and measure marketing demand generation activities that increase

brand and product awareness and ultimately drive new business.
- Take a disciplined approach to monitoring marketing and sales funnel metrics

and implementing measures that optimise conversion rates at each stage of the

buyer journey
- Manage digital media across multiple channels including paid search, paid social,

display advertising, content syndication, and account-based marketing (ABM)
- Support the development of effective marketing content and assets, with a focus

on telling our customers’ stories
- Evaluate website analytics and make recommendations to optimize lead flow.
- Present results and recommendations for future campaigns.
- Build tight relationships with sales, ensuring campaign enablement, creation of

sales tools, and regular tracking of campaign engagement in top accounts
- Support the creation of scalable, repeatable campaign playbooks, with the ability

to customise

**What we are looking for:
- 5+ years of experience with high-tech B2B demand generation marketing

campaign management
- Very strong written and verbal communication skills paired with a knack for

creative storytelling and great attention to detail
- Robust project management experience with the ability to multi-task and

complete projects flawlessly under tight project deadlines
- Proven success creating and executing integrated marketing campaigns using

tactics that include web, digital advertising, PPC, content marketing, third-party

media, SEO, Social (Facebook, LinkedIn, Twitter, etc.), as well as direct mail,

webinars, and events
- Detail-oriented with strong attention to follow-through; is comfortable with

deadlines.
- Familiarity with core marketing tools: CRM (Salesforce), marketing automation

tools (Marketo), engagement tools (Drift), tracking and analytics tools (Tableau,

Google Analytics, Adobe Analytics) to assess campaign effectiveness
- Knowledge of the B2B purchase process and how to identify opportunities to

create demand and accelerate opportunities
- Outstanding problem-solving and analytical capabilities with a track record of

setting and delivering against measurable marketing metrics
- Self-starter that enjoys fast-paced, and often ambiguous working environments
- Team player with a sense of humour

**About Us
Building the software that builds the world. We provide

cloud-based construction management software that helps clients more efficiently

build skyscrapers, hospitals, retail centres, airports, housing complexes, and more.

We have worked hard to create and maintain a culture where you can

own your work and are encouraged and given resources to try new ideas.

We are an equal opportunity employer and welcome builders of all backgrounds. We

thrive in a diverse, dynamic, and inclusive environment. We do not tolerate

discrimination against employees on the basis of age, colour, disability, gender,

gender identity or expression, marital status, national origin, political affiliation, race,

religion, sexual orientation, veteran status, or any other classification protected by

law.

**Must Haves**
- **SaaS/software background; construction nice to have**
- **End to end demand gen experience**
- End-to-end marketer who has multi-channel and dross-discipline

competence
- Knows how to drive prospects through the whole funnel, from

awareness to consideration to purchase (can demonstrate how

channel mix, messaging and creative changes from TOFU to BOFU)
- Might not be a platform expert (we have Kenny who knows the

technical ins and outs of a platform, sets up correct structure for

campaigns, optimises issues inside platforms)
- Instead, the