Manager, Campaigns

2 days ago

Singapore Foodpanda Full time $90,000 - $120,000 per year
Company DescriptionJob DescriptionAbout the Role:Key Responsibilities:
  • Develop and execute data-driven marketing campaigns to drive brand awareness, traffic, and user engagement across Quick Commerce (eg, pandamart & Shops)
  • Conduct regular market research and competitor analysis to identify new opportunities and refine campaign strategies
  • Partner with cross-functional teams, including marketing, category managers, and suppliers, to co-create joint marketing activations and promotional campaigns
  • Monitor, analyze, and report on campaign performance KPIs; optimize campaigns based on insights and ROI
  • Own campaign planning from ideation to post-campaign analysis, ensuring timely execution and alignment with the overall brand strategy
  • Manage campaign budgets efficiently while achieving campaign targets and margin goals
  • Support the development of marketing assets, messaging, and promotional toolkits aligned with brand guidelines and customer needs
  • Act as the key custodian of trade marketing activities across Quick Commerce, ensuring alignment between commercial objectives and marketing execution
  • Provide strategic guidance and oversight to the Quick Commerce marketing team on campaign deliverables, timelines, and execution standards
  • Stay on top of industry trends, customer behaviour shifts, and digital innovations to inform future marketing initiatives
Qualifications
  • Degree in Marketing, Communications, Business, or a related field
  • Minimum 5 years of experience in marketing campaign management, preferably within fast-paced, consumer-facing industries such as e-commerce or FMCG
  • Proven track record of successfully managing multi-channel campaigns (digital, social, CRM, offline, etc.)
  • Excellent project management and organizational skills, with the ability to juggle multiple campaigns under tight timelines
  • Comfortable analyzing performance data to support execution optimisation and decision making
  • Skilled in working alongside marketing and commercial teams in a dynamic, fast-paced setting
  • Confident communicator with strong stakeholder management skills
  • Comfortable working in an ambiguous, fast-moving environment, and able to turn challenges into marketing opportunities

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