Digital Campaign Manager

1 week ago

Singapore Publicis Groupe Singapore Full time

Overview Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences. The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience. Responsibilities Biddable Campaign Management Lead the enforcement and utilisation of Workflow Jira across all biddable buyers, assigned TAAG (Technology & Activation) traffickers, and Regional and Local markets Own the biddable regional Campaign Tracker, and have daily oversight of the status for all current and up-coming biddable campaigns Run regional biddable and TAAG campaign status calls where necessary Communicate directly with biddable buyers and assigned TAAG traffickers to receive updates on campaign status or outstanding tasks Manage Regional and Local markets to ensure agreed SLAs are respected through negotiation and education. Identify legitimate emergency campaign requests and work with biddable buyers to define suitable timings for delivery Ensure timely delivery of end-to-end biddable activation, including tactical media planning, campaign setup, QA, go-live confirmations, campaign reporting, and finance Proactively communicate with Regional and Local markets to ensure timely delivery of briefs, creative assets, tactical media plans, and go-live approvals from clients Review and report monthly on the timeliness and accuracy of the team's delivery, identifying areas for improvement in process, ways of working, or training Lead internal biddable campaign status calls with biddable buyers, identify delays, and ensure clear steps are put in place for resolution Create process documentation and arrange training sessions with Regional and Local markets and the team to ensure all team members involved in biddable campaigns are working effectively or to implement new processes Strategic Projects Support the Biddable Operations Director and Biddable Hub Lead to identify, build, and deploy operational improvements across the

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