Campaign Manager

Who we are

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security.

Get to know the business

General Insurance is a leading provider of insurance products and services for commercial and personal insurance customers. It includes one of the world’s most far-reaching property casualty networks. General Insurance offers a broad range of products to customers through a diversified, multichannel distribution network.

About the role

What you need to know:
Campaign Management
- Develop required investment strategies for outdoor advertisement and work with selected partner to ensure delivery of scope of work
- Draw strategies and work mechanism considering all available investment activities to guarantee best investment returns based on detailed researches and benchmarking.
- Prepare commercial guidelines and policies in line with approved investment master plan.
- Research and analyse advertising market data on competition; recommend policy changes as appropriate.
- Develop and execute marketing campaigns within stipulated timelines to meet/exceed campaign parameters as approved by stakeholders.
- Analyse pre and post campaign matrixes to optimise campaign performance and results.
- Working closely with relevant stakeholders, including call centre managers and external vendors, to drive team to meet financial goals.
- Active monitoring of expenses for campaigns ensuring campaigns are meeting approved parameters and within allocated marketing costs.

Product Development
- Work with stakeholders and underwriters to develop suitably price products to meet key performance indicators.
- Work with stakeholders and external service providers to ensure that campaigns are creatively packaged to meet the needs of the consumer.
- Collaborate with stakeholders to ensure that marketing collaterals are developed in compliance with various statutory and organisational requirements.

Campaign Administration
- Generate/maintain all necessary reports for campaigns support.
- Ensure all necessary setup requirements are completed and facilitated for campaign management.
- Facilitate training for all new products.
- Ensure all required documentation for campaigns are executed and stored in a timely fashion.
- Planning individual marketing campaigns and develop the relevant media plans using digital and outdoor media
- Sourcing advertising opportunities and working with relevant external media agencies to secure optimum media for target audience
- Managing the production of marketing materials
- Writing and proofreading copy both individually and with external agencies; Arranging the effective distribution of marketing materials
- Contributing to, and developing, marketing plans and strategies
- Evaluating marketing campaigns and developing new and innovative ideas to market and promote products; and monitoring best practices from competitors

What we’re looking for:

- Holds a Bachelor’s Degree with outdoor advertisement experience, with proven record of successful management advertisement
- Added advantage for BCP, PGI, HI holders
- Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes
- Exceptional listener and communicator who effectively conveys information verbally and in writing.
- Resourceful team player who excels at building trusting relationships with customers and colleagues.
- Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.
- Innovative problem-solver who can generate workable solutions and resolve complaints.
- Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
- Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.
- Strong organizational / time management skills and be detailed oriented.
- Have a collaborative and professional style with the objective of building strong relationships with diverse customer groups and vendors.
- Be a self-starter with a diligent work ethic and demonstrated flexibility.
- Excellent verbal and written communications skills including delivering effective presentations.
- Strong verbal and written communication in English.
- Ability to communicate well in alternative official local language desirable.

LY-LY1

We are an Equal Opportunity Employer

American International Group, Inc., its subsidiaries and affiliates are committed t