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Sr Specialist

2 weeks ago

Singapore WENDY'S SINGAPORE PTE. LTD. Full time

**Why Wendy's**

The Sr Specialist

**Responsibilities**

Monitor digital creative content, social media content and community management to ensure it is supporting brand initiatives in respect with country calendars and maintained accurately and efficiently.

Guide and support franchisees in delivering digital marketing activities and improve overall digital literacy and capabilities. Conduct regular meetings to evaluate results of digital marketing activities, including assessment of media plans.

Support AP marketing manager in implementing annual brand plans within Asia Pacific including management of country marketing calendars and product or promotional launches.

Creation and customization of assets to match specific digital channels and country specific needs in conjunction with marketing strategies

Identify data gaps and lead improvements with agency partners for asset creation and data managementTracking spend and performance of digital marketing activities

**What we expect from you**
Education: Bachelors DegreeAdditional education information (major, etc.): Communications, IT, or Marketing/Digital Marketing

Strong background in technology and working with a development team, digital marketing, mobile, troubleshooting, digital asset development with experience with digital platforms preferred.

3-5 years of relative work experience in strategic development of program/creative management for a digitally focused company or agency, including experience with evaluating and approving digital content

Experience with Content Management Systems, including documenting processes and assessing or selecting systems and incorporating SEO. Experience in management of social media platforms such as Meta, TikTok, X, digital messaging apps.

Strong project management skills to ensure projects are completed on schedule

**Education**:Bachelor's Degree

**Travel**:15%

**Pay Range**:SGD 74,000 - SGD 126,000 Annually