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Mindshare Executive, Performance

2 weeks ago

Singapore Mindshare Full time

EightBar, powered by Mindshare, a GroupM company is seeking an Executive Performance to join our team. This team is dedicated to servicing the global media and data needs of one of the world’s leading technology companies - IBM. At our core, we are focused on building an agency model for the future that is centred around streamlined workflows and an Audience First approach utilizing data and performance as our twin north stars; all while pursuing the goal of thinking big, driving fundamental change, fostering deep collaboration and most importantly: achieving results.

Our people are all about working smart, being nice, and having fun. Our goal is to evolve the traditional concept of an agency into a collaborative model fusing IBM, GroupM, and Ogilvy and we are looking for people like you to help us accomplish this.

People willing to Think differently belong here.

Reporting of the role
This role reports to the Manager/Asst.Manager

3 best things about the job:

- Work in a fun filled environment, surrounded by talented digital specialists, where we combine the best digital expertise, technology and innovative global and local brands.
- Build your understanding of the digital media landscape and operations, B2B Tech industry with exposure and learning opportunities across multiple digital media disciplines
- Great opportunities for career progression locally and internationally, within the agency business or across the GroupM agencies.

Measures of success
- In three months:

- Learn and understand the media budget management system, actively participating in updating and maintaining budget information.
- Learn and understand the media budget management system, actively participating in updating and maintaining budget information.
- Assist in the execution of budget adjustments, ensuring accurate documentation and timely communication with relevant stakeholders.
- Gain hands-on experience in campaign implementation, working closely with teams to set up campaigns on Demand Side Platforms (DSPs) and Ad Serving Platforms.
- Support the implementation of third-party verification technology to enhance brand safety, prevent ad fraud, and measure campaign effectiveness.

In six months:

- Collaborate with teams and assist in automating key processes, leveraging available tools and resources.
- Develop a deeper understanding of campaign implementation, actively troubleshooting issues and ensuring smooth trafficking of assets on Ad Serving Platforms.
- Participate in monitoring and reporting efforts, gaining proficiency in analyzing campaign data and identifying areas for optimization.

In nine months:

- Collaborate with teams and assist in automating key processes, leveraging available tools and resources.
- Collaborate with teams and assist in automating key processes, leveraging available tools and resources.
- Develop a deeper understanding of campaign implementation, actively troubleshooting issues and ensuring smooth trafficking of assets on Ad Serving Platforms.
- Participate in monitoring and reporting efforts, gaining proficiency in analyzing campaign data and identifying areas for optimization.
- Take ownership of campaign implementation responsibilities, independently setting up and monitoring campaigns on DSPs and Ad Serving Platforms.
- Gain expertise in using third-party verification technology to measure campaign performance and optimize targeting strategies.

What your day job looks like at EightBar:
Media Budget and Resource Management:

- Ensure regular updates of media budget information by teams in a shared format.
- Manage the process of budget adjustments, including increases and cuts, as they occur.
- Take responsibility for budget-related processes such as purchase order (PO) management through Media Estimate Forms.
- Updating internal tools to efficiently manage investments
- Track the delivery of scope and time reporting.

Operations and Implementations:

- Handle all aspects of campaign implementation, including but not limited to:

- Setting up campaigns on Demand Side Platforms (DSPs) based on approved media plans.
- Trafficking assets on Ad Serving Platforms.
- Incorporating additional third-party verification technology to measure brand safety, ad fraud, viewability, and audience demographic reach.
- Monitoring and reporting on campaign progress.
- Troubleshooting campaigns on both Ad Serving Platforms and DSPs.
- Leading media vendor engagement, onboarding and collaborating with various technology partners to enhance campaign performance.

What you will need:

- Bachelor’s degree in a business, statistics, finance, or communications related discipline.
- Minimum 1 years’ experience working in operations or finance or campaign management.
- An open, collaborative, and proactive attitude to foster relationships both within the EightBar team and external tech and media partners alike.
- A genuine interest in learning and understanding more about the digital ecosystem; the technol