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Marketing Programs and Ops Manager
2 weeks ago
**Company Description** Our Mission**
At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
**Our Approach to Work**
We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond
At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together
**Job Description** Your Career**
We are looking for an experienced Digital Marketing leader who can transform the marketing executions by optimizing processes, leveraging data, tools, infrastructure and AI to deliver the consistent growth and required business outcomes.
**Your Impact - Marketing Programs & Operations Team Lead**:
- Demand Generation Oversight: Strategize, design, and execute JAPAC demand generation programs, ensuring seamless operations and optimal performance.
- Establish CoE (Center of Excellence): Drive operational efficiency, streamlined processes, enhanced customer satisfaction and increased agility by leveraging technologies as needed.
- Technology Adoption: Collaborate with HQ Marketing Operations team or IT team to identify, design, and implement solutions that help us grow and scale with agile. Expected to act as the AI transformation consultant for the team.
- Analytics and Reporting: Track and provide the Marketing leadership team with ongoing analysis for marketing contribution to pipeline/bookings, program ROI, contact acquisition, campaign results, and etc. Verify and analyze the data for MBR and QBR.
- Sales-Marketing Alignment: Drive initiatives emphasizing lead management and governance, elevating data quality and refining lead quality for seamless sales-marketing collaboration.
- Enhanced Customer Experience: Implement customer-centric processes to cultivate loyalty, advocacy, and lifetime value, enhancing overall customer satisfaction.
- Database Strategy and Management: Define and execute database strategies, ensuring data quality, and implementing hygiene practices through collaboration with Shared Services.
- Agency Management: Onboard, manage, and optimize external agency resources across various JAPAC time zones for optimal support and results.
- Team Leadership and Development: Lead and mentor a high-performing team, fostering growth, development, and talent acquisition to fill key roles effectively.
**Qualifications** Your Experience**
- 12+ years work experience - with at least 8 years of marketing programs & operations experience in B2B high tech, with a focus on demand gen, lead management processes, reporting and marketing systems
- Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics
- Exceptional ability to plan, manage, and execute cross-functional programs and projects; successfully manages dependencies and risks, and makes the right decisions to deliver on time and on budget
- Prior experience building and scaling delivery models to support global needs, using the right mix of onshore and offshore capabilities
- Results-driven with a very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting. A unique blend of business, marketing, and technical acumen
- Experience with B2B/CXO contact acquisition methods
- A strong influencer and collaborator, comfortable with executive-level stakeholder management
- Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
- “Do whatever it takes” attitude - A unique and proven ability to develop strategy and execute, day in and day out, at an incredibly high level against consistent results
- Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action
- Good communication skills to advocate for needs of stakeholders and mobilize cross functional teams
- Strategic thinker that can align plans to
