Marketing Plan

5 days ago

Central Singapore PayPal Full time

**The Company**

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary: What you need to know about the role: This role as a Marketing Plan & Ops Associate will program manage the marketing programs and campaigns oversees the planning, execution, and delivery of multiple marketing initiatives, ensuring they align with business goals. They coordinate cross-functional teams, including marketing, creative, sales, and product, to manage timelines, resources, and budgets.

**Job Description**:
**Your way to impact**

This role involves monitoring performance metrics, optimizing campaigns for efficiency, and resolving issues to ensure smooth delivery. Additionally, they maintain clear communication with stakeholders, ensuring alignment with broader marketing strategies and driving successful outcomes across various channels.

**_ In your day-to-day role you will_**
- Partner with marketing stakeholders to define, design, plan and execute a variety of complex programs and campaigns across owned and paid touchpoints
- Ensure task and timelines are managed and met across multiple implementation teams
- Manage stakeholders’ requirements from campaign performance to Program reporting
- Work together with marketers and analytics team to define tracking and measurements requirements
- Provide communication of program progress on a regular basis to ensure marketing team expectations and objectives are met
- Align on ways of working with team, outcomes, KPIs by managing the interdependencies with other teams
- Act as the point of contact to mitigate, validate and manage any potential risk exposure of programs and campaigns with extended team
- Create and maintain documentation of campaigns, programs and processes
- Proactively provide consultation and strategic directions for optimization
- Understand and participate in creative process whenever required
- Actively engage and contribute on change management process and share discovery and learnings to improve ways of working

**What do you need to bring**
- Bachelor’s degree with more than 5 to 8 years of relevant experience driving digital marketing campaigns, regionally and locally
- Knowledge and experience working with MarTech platforms a must
- Relevant Project Management, Agile, Scrum Certification will be a plus
- Excellent communication skills, strong collaborator and able to take lead when required

**What will make you stand out**
- Demonstrable experience as a Program Manager leading large and complex programs across different regions
- Experience in managing and coordinating with execution team across different locations and time zones
- Experience on Customer Lifecycle programs and multi-channel campaign set ups
- Strong stakeholder management and communication skills with ability and gravitas to operate and include at lead

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