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Director, Social Media
2 weeks ago
**Job no**: 502728
**Work type**: Full Time
**Location**: Centennial Tower
**Categories**: Marketing / Communications
**BACKGROUND**
- As one of the most exciting integrated resorts in the world, Marina Bay Sands’s Brand is much bigger than its advertising. We are building and growing a team who understands that today, more is expected from brands than ever before.
- Through all the work, and life experiences you’ve collected along the way, you recognize there is a role for brands that surpasses an identity and a static brand guide. Beyond making more things for more people to consume, you’re optimistic in your belief that modern brands have a role in making important ideas, experiences and conversations come alive.
- You’ve seen firsthand how great brands and immersive executions shape culture and how they can make people feel something. And you’re excited to be at the helm of that.
- You love big ideas, and know how to make others love them, without getting precious over small things.
- You're generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of Marina Bay Sands find its rightful place in the world.
**SCOPE**
- Develop and execute visionary social media strategies that elevate Marina Bay Sands' brand positioning and drive engagement across diverse global and regional audiences, ensuring alignment with overarching business goals and objectives.
- Lead a team of social media experts, fostering a culture of creativity, collaboration, and excellence as we strive to push the boundaries of digital storytelling. Provide mentorship, guidance, and professional development opportunities to empower team members to unleash their full potential and achieve individual and collective success.
- Oversee the strategy and creation of captivating content that engages our audiences and showcases the unparalleled luxury, excitement, and sophistication of the Marina Bay Sands experience. From stunning visuals and compelling videos to engaging copy and immersive experiences, ensure that every piece of content reflects our brand identity and resonates with our target audience.
- Harness the power of social listening and analytics to glean valuable insights, anticipate trends, and guide strategic decision-making that keeps us at the forefront of industry innovation. Utilize data-driven approaches to continuously optimize content performance, enhance audience targeting, and maximize ROI across all social media channels.
- Collaborate closely with senior leadership and cross-functional teams to integrate social media initiatives seamlessly into broader marketing, PR, and guest experience strategies. Act as a trusted advisor, providing strategic guidance and thought leadership on all matters related to social media marketing and digital engagement.
- Forge strategic partnerships and alliances with influencers, brands, and organizations to amplify our reach, drive engagement, and unlock new opportunities for growth and collaboration. Identify and cultivate relationships with key stakeholders, negotiating partnerships and sponsorship opportunities that enhance brand visibility and drive business results.
- Stay ahead of the curve by monitoring industry trends, emerging technologies, and best practices in social media marketing. Continuously evaluate and iterate on our social media strategies, experimenting with new formats, platforms, and tactics to maintain our competitive edge and drive sustained growth and engagement.
- Uphold the highest standards of integrity, professionalism, and ethical conduct in all interactions, serving as a positive role model and ambassador for Marina Bay Sands both internally and externally.
- Drive a culture of continuous improvement, innovation, and excellence, championing a relentless pursuit of excellence and a commitment to delivering world-class social media experiences that exceed customer expectations and reinforce our position as a leader in luxury hospitality and entertainment.
**JOB REQUIREMENTS**
- Degree in Marketing, Communications, or a related field
- Proven track record of at least 8 years in social media marketing, with demonstrated success in driving audience growth, engagement, and revenue impact.
- Deep understanding of global and regional social media platforms (including but not limited to Facebook, Instagram, YouTube, Linkedin, KakaoTalk, TikTok, WeChat, Red, Weibo, LINE, X), coupled with the foresight to anticipate emerging trends and capitalize on new opportunities.
- Exceptional leadership abilities, with a track record of inspiring and empowering teams to achieve ambitious goals and deliver exceptional results.
- Strong analytical skills, with the ability to translate complex data into actionable insights that inform strategic decision-making and drive business impact.
- Outstanding communication and interpersonal skills, with a knack for building strong relationships and fostering collaboration across dive
