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Social Media Director
2 weeks ago
We are seeking a highly skilled and organized Social Media Manager to support our marketing organization in developing and executing a comprehensive social media strategy.
The ideal candidate will have experience growing various social platforms for a brand or publication, familiarity with photo and video editing, strong verbal and written communication skills, and the ability to learn new skills quickly.
Key Responsibilities:- Develop and execute the end-to-end organic social media strategy, execution, and growth of our social presence.
- Pitch and craft engaging social posts that fit our aesthetic and storytelling.
- Brainstorm and test new concepts turning audience insights and cultural trends into an actionable plan to drive engagement and growth of our social accounts.
- Develop and oversee public-facing audience engagement, cultivate relationships, and engage the community across all social platforms.
- Be responsible for testing and creating strategy for new social channels.
- Prepare assets for posting, including copywriting, light photoshop, and video editing.
- Manage influencer and freelance relationships, schedules, and coverage.
- Report on social media performance on a weekly and monthly basis to identify insights, establish, and standardize KPIs and benchmarks.
- 4+ years of proven social media experience in a brand, agency, editorial setting, or at a fast-growing direct to consumer and/or eCommerce-focused company.
- Expertise in growing social follower counts.
- Extensive knowledge and understanding of social channels (Instagram, TikTok, YouTube, Facebook, Twitter, Snapchat, Pinterest, Giphy, etc.), consumer behavior, and audience on each and how each platform can be used to cultivate engagement.
- Ability to spot trends and emerging platforms, and creatively integrate them into social content and strategy.
- Strong creative vision and excellent writing skills.
- Ability to be both a self-starter and team player.
- Ability to multi-task, balance priorities, and thrive in a fast-paced startup environment.
- Highly organized with excellent attention to detail.
- Experience with basic photo and video editing.
