Employer Branding Lead

Responsibilities
Bytedance will be prioritizing applicants who have a current right to work in Singapore, and do not require Bytedance's sponsorship of a visa.
About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact for ourselves, our company, and the users we serve. Join us.
About the Role
You will lead the Global Employer Branding Strategy team focused on the APAC region. The team is responsible for driving a global strategy that scales our company's EVP, creative recruitment marketing activation(s), and broader employer brand reputation building. As the Employer Branding Lead in APAC, you will help localize strategies to ensure they are appropriate and effective in the market. Regional strategy teams are integral in implementing global EB strategies. They will build and activate bespoke recruitment marketing strategies in partnership with TA, HR, and other cross-functional stakeholders such as Communications, Marketing, and the business.
We are looking for an experienced, creative, employer branding partner to develop insight-led GTM strategy, serve frontline support, and collaborate with APAC regional stakeholders to strengthen our employer brand reputation in the market. You will design and set the direction for regional strategies and drive recruitment marketing programs as well as manage and implement our global recruiting strategies. This will include leading initiatives from concept to completion with cross-functional collaboration.

**Responsibilities**:
1. Serve as a front-facing APAC Employer Brand regional team member and build relationships with regional partners and stakeholders to provide effective branding to support their needs;
2. Constantly seek ways to drive efficiencies and turnkey processes for the wider team;
3. Drive and implement new ideas, strategies, and recruitment marketing plans that will help to elevate our brand;
5. Partner with global and regional EB team(s) to activate and adopt attraction strategies for APAC markets and initiatives, including but not limited to employee advocacy, content development, media campaigns, and channel/audience growth;
6. Drive the Employee Advocacy program to unlock employee pride and foster an emotional connection with company culture and values;
7. Build event and award strategies and identify moments-that-matter to proactively promote a positive employer brand;
8. Manage and mentor the regional Strategy team.

**Qualifications**:
**Minimum Qualifications**:
1. Bachelor's degree and above;
2. Strategic thinker with a track record in project management and the ability to translate business goals to marketing strategy and execution;
3. Natural collaborator and strong communicator who can build strong relationships with colleagues across our global team;
4. Someone who can think strategically, but is also willing to get their hands dirty and do the execution.
**Preferred Qualifications**:
1. Experience in developing copy, messaging and launching campaigns; social media experience is a plus;
2. 5+ years of experience in employer branding, marketing, communications, branding, recruitment marketing, or a related field is preferred.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.