Mindshare Chief Investment Officer

Media investment management sits at the very heart of our business; it is our heritage and is in our blood It is however also the most rapidly changing area of our business and the ability to adapt and exploit all new opportunities on behalf of our clients is critical. As agency models transition from providing clients services and outputs to solutions and outcomes, the role of our Investment leadership position will be critical. As our business finishes (not starts) its transition to being heavily digital in nature, what this role delivers must be future forward in how cutting edge the thinking is when it comes to digital media.

What are we asking you to do:

- To leverage the scale of GroupM and the strength of Mindshare’s talent to provide Mindshare’s current and future clients a clear and measurable market advantage. This will include building senior relationships within key client organisations.
- To lead the way on what media investment management means in Asia and in a digital and biddable landscape, and set the benchmark for market leading thinking in this space. We want you to be the market thought leader that pulls not just the agency but the industry forward.
- To scale the thinking and opportunity of Good Growth and Intentional Investment in a relevant way for the region and the nuances of each market within it.
- To enhance local market investment strategy development and support their successful delivery of investment KPI’s.
- To maximize Mindshare’s commercial potential through the delivery of client performance related incentives.
- Be Mindshare’s key point of communication and collaboration between Mindshare global/regional investment and local GroupM investment teams, ensuring Mindshare is a valuable contributor in all related initiatives and in parallel Mindshare pushes for benefits in line with its leadership share.
- To build and inspire the Mindshare investment community through communication and sharing, development of best practices and collaboration on identifying and scaling innovation.

This role is not for the faint of heart or spine It brings together our accountability to clients, the scale of Mindshare and an exciting array of products across existing & emerging mediums. This role will continue to shape the Mindshare Investment product going forward. It offers the opportunity to bring cutting edge investment products to our highly admired and discerning clients.

You will be uniquely positioned, in charge of the biggest single point of client media demand in APAC. Gaining privileged exposure to the huge variety of requirements, expectations and concerns they have, but also to the amazing opportunities that publishers, platforms and technology in APAC can offer them.

Why You Should be Excited

Simply put we are asking you to own and drive the most important delivery agenda we have as an agency - how to unlock disproportionate value in challenging marketplaces for our clients that keep us ahead of the pack. It is not an over statement to say that your role and your team’s success are table stakes to any development we want to pursue on our clients. If you don’t succeed then we don’t succeed and yes that brings with it pressure but when you do succeed it can define the agency. And for the largest agency in the most vibrant region in the world.

Measures of Success

3 months : Visibility and Context
- Working Mindshare global Investment team and APAC client leads understand the current and historical investment profile and requirements of all key regional clients.
- Including pricing commitments, auditing timelines, commercial risk if any.
- Covering both traditional and digital commitments also looking beyond price to quality, performance and additional value requirements.
- Understand roles and responsibilities of regional investment team and ensuring that each member of your team have clear KPIs and deliverables that ladder up to the business targets and the investment vision
- Conducted initial Investment reviews with top 5 markets, including:

- Mindshare Investment resource - talent / structure
- POV local GroupM CEO / Heads of Trading
- POV local Mindshare Office HeadAssess capability for evolved digital investment management and value creation
- Client competitiveness
- Commercial impact
- Understood and are aligned with existing local investment targets and associated strategies for delivery.
- Aligned with the market CEO on how you and your team will help the market moving forward and what your own impact will be
- Assesed overall investment strategy and tracking vs this
- Understood and are aligned with existing significant major Mindshare / GroupM regional initiatives:

- Usage and development strategies for Group products.
- Understanding of preferred suppliers (inventory and technology).
- Measurement and systems.
- Work with regional commercial / finance teams to understand Investment’s commercial impact by market and vertical.
- Engaged with t