Product Marketing Manager, Greater China

Product Marketing Manager, Greater China

**About Stripe**

Stripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

**About the team**

Help define and amplify the Stripe story and connect our products with users.

Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

What you'll do:
As a regional product marketer and early member of our marketing team for Greater China, you will champion the needs of our cross-border users in the region and develop a strong trusted brand in the market. You will connect the dots between product, sales, and marketing to enable our growth while delivering successful user outcomes.
- Lead the delivery of our product marketing priorities across sales and marketing to drive our growth with cross-border businesses from the Greater China region.
- Develop, deploy and maintain tailored value propositions and narrative messaging that resonates with local users to be used in creating marketing content, campaigns, and sales collateral in local language.
- Drive high-quality launches and adoption of products by working closely with a range of cross-functional teams including, but not limited to, product, sales, engineering, marketing, design, communications, and partnerships.
- Enable the efficiency and productivity of our sellers in the region through knowledge transfers on products and solutions, market-specific content and tools, and support in field deployment.
- Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation.
- Monitor key business indicators around product adoption, usage, satisfaction to identify blockers and solutions to optimize our growth funnel in the market.

Who you are:

- A strong communicator in written and spoken English and Mandarin - proficiency in business Mandarin is essential for customer engagements.
- 7+ years of experience in B2B technology marketing and/or sales - prior product marketing experience is a plus.
- Comfortable working on a complex and sophisticated market remotely while navigating regulatory environments to land consideration for cross border selling.
- Proven track record in a global tech company working with cross-border businesses expanding globally from China ideally in the financial services industry.
- Focused on results - balancing customer needs and business goals to propose ambitious growth strategies.
- Good leadership and influencing skills; able to drive cross-functional alignment and progress towards impactful outcomes with limited resources
- This role will require regular business travel to China and Hong Kong.

**Hybrid work at Stripe**
Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Job ID 5923958