Regional Marketing Director

2 weeks ago

Singapore GDS IDC SERVICES PTE. LTD. Full time

**Responsibilities**
- Create and execute the regional marketing strategy, ensuring all projects are delivered on time and within budget
- Lead, manage and support the local marketing teams in each market
- Develop and deliver strategic audience plans to meet each business unit’s objectives
- Collaborate with various business units and functional teams across the organisation to translate marketing strategy into initiatives that support both individual business units' operations and the organization as a whole
- Built B2B strategic marketing strategies and led execution from the ground up as the first marketing hire
- Managed go-to-market for new products and features
- Developed and negotiated partnerships in fintech space with key clients
- Optimise marketing campaigns across print, digital, social media platforms and offline events across the region to reach GDS’s core audience
- Develop strategic business partnerships and cross-promotional opportunities to maximise growth potential
- Measure the success of all marketing activities, promotions and campaigns, and produce performance reports
- Data analysis and recommendations to the other team members
- Lead, inspire, and coach a team of high-performing marketing professional
- Oversee corporate communications, press enquires and all PR communications for Southeast Asia region.
- Manage external PR & marketing agencies, including agency selection, budget management, performance monitoring and vendor relationship management
- Work closely with the C-suite, editorial, events and commercial teams for close cross functional relationships
- Support sales and lead generation efforts through multiple online and offline platforms

**Requirements**:

- Minimum 5-8 years of marketing experience in the media industry (B2B)
- Minimum Bachelor Degree
- Deep understanding of media landscape and digital industry, always exploring new opportunities for innovative collaboration and expansion, especially on emerging media channels and technology, like internet shows, livestreaming, Web3 and new social platforms
- Superior communications skills with ability to communicate with senior business leaders at board level
- Proven ability to interact, influence and communicate effectively with all levels of the organisation and across business lines; respect for diversity of opinions and styles
- Excellent written and verbal communication skills in English
- Ability to prioritise multiple projects on tight timelines
- Resilient with ambition to work in a high-pressure, fast-paced environment
- Strong interpersonal skills with an independent and proactive work attitude; attention to details is essential
- Knowledge of digital, marketing technology platforms and tools
- Proven project management skills and the ability to anticipate needs
- Proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook)
- Self-motivated, ability to work in a start-up and a corporate setting

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