Associate Director, Regional Marketing

Associate Director, Regional Marketing - SEA and Australasia

Join to apply for the Associate Director, Regional Marketing - SEA and Australasia role at Oxford Nanopore Technologies

Associate Director, Regional Marketing - SEA and Australasia

Join to apply for the Associate Director, Regional Marketing - SEA and Australasia role at Oxford Nanopore Technologies

Job Description

You will be responsible for translating market insights and product knowledge into competitive strategies and tactics. The Marketing lead will work closely with their marketing and commercial colleagues to ensure alignment of focus areas to support the region's commercial goals. You will monitor the overall performance of the marketing activities in the assigned territories in Southeast Asia (SEA) and Australia, New Zealand (Australasia) region in line with the company's global strategic priorities and business growth as required.

Job Description

You will be responsible for translating market insights and product knowledge into competitive strategies and tactics. The Marketing lead will work closely with their marketing and commercial colleagues to ensure alignment of focus areas to support the region's commercial goals. You will monitor the overall performance of the marketing activities in the assigned territories in Southeast Asia (SEA) and Australia, New Zealand (Australasia) region in line with the company's global strategic priorities and business growth as required.

Key Responsibilities

The ideal candidate for this position will have a strong knowledge of the genomics market in the region with demonstrated success in developing product market strategies, both short and medium term, including planning and executing regional strategies for new product introductions and increasing market penetration.

You are the key contact person of the marketing department for the SEA and Australasia region and will be in close alignment with regional commercial teams, regional marketing functions, and the global central marketing teams. You will be responsible for implementing the company's global marketing and sales-focused strategies, identifying regional business growth needs, and developing relevant local marketing plans to drive the company's strategic business growth in the region.

Main Duties

Lead Regional Marketing Growth Strategies

• Develop and implement comprehensive marketing strategies that are translated to operational plans in the assigned territories, focusing on growing sales and increasing profitability aligned with the company's strategic priorities.
• Use regional market knowledge and customer insights, articulate regional marketing strategies, and identify the region's market growth opportunities to reach local vital customer segments, including the delivery of the global messaging and local deployment plans across the SEA and Australasia region.
• Understand the regional market trends, short- and long-term opportunities for our technology and products, and create strategies and plans aligned with the central marketing team.
• A key element of the role will be collecting, evaluating, reacting to, and communicating field information to the global teams. They should ensure that customer feedback is shared with the teams in order to influence ONT's product development strategy and roadmap, as well as commercial goals and objectives.
• Pilot, incubate, iterate profitable local programs/initiatives, and execute global marketing/commercial marketing programs in the region.
• Implement and maintain consistency of the central marketing SOPs, standards, and measurement metrics in the SEA and Australasia region.
• Follow the central marketing guideline, ensure the company's core value, brand, ethos and tone of the voice are applied and consistent in the SEA and Australasia region.
  
  

Support Marketing Campaigns

• Work closely with the regional Marketing Operations and Events teams to create and manage regional marketing activities.
• In consultation with regional commercial leaders and central marketing teams, identify local demand-generation marketing campaigns to support regional business growth.
• Support regional Marketing Operation team to formulate and monitor budget allocated for marketing plan execution.
• Track and report of marketing campaigns results using agreed KPIs.
  
  

Support Sales and Key Commercial Channels

• Deliver global and regional-focused sales trainings and programmes as appropriate.
• Regular training and support of regional channel partners, implement marketing channel partner initiatives on regional level.
• Work with the central marketing team, provide local competitor information with a set of sales tools that help regional sales teams to position and sell the company's product portfolio.
• Support the creation and/or the delivery of marketing materials/collaterals (digital and print; English and/or translated) as appropriate in the region.
• Support sales by attending customer meetings and presentations as appropriate.
• Partner with thought leaders to design and manage collaboration opportunities that support our commercial goals
• Setting, communicating and maintaining timelines and priorities, including expectation management on multiple projects.
• Any other duties as might be required within the remit and responsibilities of the post.
  
  

Key Requirements

• Solid understanding of the life science/genomic market in the SEA and Australasiaregion.
• Experience and understanding of genetic technologies and how they can be utilised in a variety of applications
• Minimum BSc in biological sciences discipline; MSc/PhD preferred. An MBA degree would be a plus
• Previous marketing experience (5-8+ years) within a life science and/or genomic sequencing industry.
• Demonstrable experience in the development of strategic and execution of tactical marketing plans.
• Experience in working with distributors, dealers and channel partners.
• Working in a global and matrixed environment, with the ability to influence across an organisation at all levels, including previous experience in a highly matrixed organisation would be preferred
• Experience working with marketing automation platforms/SFDC.
• Excellent organization and presentation skills, must have exceptional written and verbal communication skills
• Proven ability to work efficiently with external agencies and internal stakeholders, with an eye for detail.
• Strong project management skills and a passion for driving activities to a high-reaching timescale.
• A detailed, focused, and analytical approach to problem solving.
• Comfortable travel up to 30-40% within the region.
  
  

If you are looking to utilise your skills to really make a difference to humankind, then consider joining our team and apply today

Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.

About Us

Oxford Nanopore Technologies: Our goal is to bring the widest benefits to society through enabling the analysis of anything, by anyone, anywhere. The company has developed a new generation of nanopore-based sensing technology for faster, information rich, accessible and affordable molecular analysis. The first application is DNA/RNA sequencing, and the technology is in development for the analysis of other types of molecules including proteins. The technology is used to understand and characterise the biology of humans and diseases such as cancer, plants, animals, bacteria, viruses, and whole environments. With a thriving culture of ambition and strong innovation goals, Oxford Nanopore is a UK headquartered company with global operations and customers in more than 125 countries.

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales

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