Paid Media Specialist

4 days ago

Singapore UBS Full time

Singapore
- Digital, Marketing and Communications
- Asset Management

**Job Reference #**
- 258625BR

**City**
- Singapore

**Job Type**
- Full Time

**Your role**
- Are you passionate in marketing? Do you have a flair in numbers and creative?
- We are looking for a paid media specialist to:
- Manage the planning, buying, and optimization of all biddable media channels while accounting for the performance on each channel
- Provide data-driven advertising plans based on customer objectives, and business strategy to drive growth opportunities with local marketers and sales teams
- Be the SME for all digital ads’ buys (display, video, social, content, search)
- Identify new and emerging paid media channels

**Your team**
- You will be joining as a member of the global customer acquisition team. You will be based in Singapore and work directly with the head of customer acquisition in driving business growth in collaboration with the channel marketing teams and agencies globally.

**Your expertise**
- 6+ years of relevant experience in marketing or agency role, focusing on digital paid media across various channels
- Experiences in delivering successful paid media campaigns in house and/or working closely with media agencies
- Hands on experience in tag management/implementation, with experience of creating audience segments, campaign optimization and evaluation.
- Functional, working knowledge of DSP, Exchanges, SSPs, DMP, Google properties, ad serving, retargeting
- Paid media experience in China and super apps environment is advantageous
- Proficiency in Excel and data visualization tools such as Tableau
- Analytical, data-driven with a growth mindset with a metrics-focused approach to the role
- Team player, detail-oriented, self-organised and able to handle multiple priorities

‎*#LI-SG‎
‎*EFC-UBS ‎

**About us**
- UBS is the world’s largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.
- With more than 70,000 employees, we have a presence in all major financial centers in more than 50 countries. Do you want to be one of us?

**Join us**
- At UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.
- From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it's our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we’re more than ourselves. Ready to be part of #teamUBS and make an impact?

**Disclaimer / Policy Statements**
- UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.

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