Paid Media Analyst

1 day ago

Singapore ACRONYM ASIA PTE. LTD. Full time

**Roles and Responsibilities**:

- Lead and grow the Paid Media department's reporting processes across all clients by educating and guiding the team on how to communicate a story through data
- Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identifies root causes of trends within the account
- Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
- Be the lead resource to the Paid Media Team in regard to reporting and data analytics tools including Adobe Analytics, Google Data Studio, Google Analytics.
- Work with new clients to set up reporting dashboards that communicate the impact of Paid Media efforts on their overall business KPIs
- Standardize the Paid Media department’s approach to testing through brief development and implementation as well as coordination with other departments, such as UXO, Intel, and Creative
- Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team in order to encourage a culture of continuous testing within the Paid Media team
- Communicate testing results and show impact across departments (Paid Media, Intel, UXO, SEO, etc.)
- Provide performance projections and budget recommendations for Paid Media clients at various levels of data, including, but not limited to, account, market, campaign, channel, and product line.
- Assist in troubleshooting and QAing pixel implementation and landing page tracking
- Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing

**Requirements**:

- Bachelor's degree or equivalent.
- Google Ads certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)
- Microsoft Advertising certified
- Google Analytics certified
- 1+ years experience in Paid Media (Agency or client-side), having developed strategy and executed campaigns across multiple digital paid media channels, including search, display, and social
- Advanced knowledge of the capabilities of Paid Media trafficking platforms such as Google Ads, Microsoft Advertising, Search Ads 360, and Facebook Business Manager
- Actively seeks out opportunities to learn new skills and develop their overall understanding of Paid Media and analysis
- Proficient in analytics related programs such as Google Analytics and Facebook Analytics with working knowledge of advanced analytics platforms such as Adobe Analytics
- Advanced knowledge of Excel including pivot tables, VLOOKUPs, and simple macros
- Proficient in data visualization programs such as Tableau, Google Data Studio, and PowerPoint
- Ability to accurately forecast budget and account performance based on various budget scenarios
- Basic understanding of programming languages such as JavaScript and SQL
- Experience with experimental design and writing testing briefs
- Experience collecting and analyzing behavior through unmoderated experiments (A/B testing)
- Ability to compile large data sets from multiple sources into a cohesive report that communicates a clear story to the clients.
- Comfortable leading reports calls with no assistance and presenting report findings directly to clients
- Ability to draw valuable insights and recommendations from raw data
- Strong written and verbal communication skills

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