Sales Director
2 weeks ago
**WHO WE ARE**:
CloserStill Media run over 80 market leading business exhibitions in the learning, healthcare, technology, and veterinary sectors, with events in Asia, UK, Europe and USA.
Our portfolio includes some of the fastest growing, and often award-winning events including the Singapore Vet Show, Cloud Expo Asia, Data Centre World, eCommerce Expo, Learning Technologies and DevLearn.
We are the envy of the events sector with over 60 major industry awards including The Sunday Times Top 100 Best Companies to work for three years in a row in 2018, 2019 and 2020
We have exciting growth plans over the next two to three years and are looking for ambitious and motivated people to join our award-winning teams.
**WHO WE ARE LOOKING FOR**:
CloserStill Media (CSM) is looking for an Event Director to join our award-winning technology portfolio at its Singapore operations. The event connects technologists and business leaders with experts, solutions and services to discover the latest innovations and solutions.
The incumbent has overall responsibility for the show’s performance, leading the team across all disciplines. He/She will be responsible for working and delivering event strategy, sales, content programming, budgets, and staff resourcing as directed by the Managing Director.
**THE ROLE**:
**Brands**
- Through research, analysis, developing relationships and market intelligence, to implement strategies and initiatives to ensure the ongoing growth and sustainability of the event - writing a business plan for the event (updated annually).
- Produces a coherent brand strategy for all four events to maintain and increase relevance to all markets, meeting visitor and exhibitor expectations.
- Ensure that the marketing strategy is aligned with the event’s commercial objectives.
- Provide a strategic event floor plan in conjunction with the Operations Manager - designed to meet the budget target and optimise the visitor's experience and ensure constant and consistent visitor stand traffic for exhibitors.
- Identify and implement (where possible) extra revenue streams and brand extension opportunities.
- Monitor and report competitor activity, taking actions where necessary.
- To get close to your market, understand its trends and develop your event around it.
**General Management**
- Day-to-day management of the event team.
- Set clear goals and objectives for all reporting staff.
- Create, monitor and evaluate individual bonus plans for the show team.
- Complete annual and mid-term staff appraisals as necessary.
- Recruit and interview new staff where necessary.
- Assess, develop and coach all reporting staff (including identifying bespoke training needs of individuals where necessary).
- Motivate, coach and develop the team in all aspects of their roles, creating a transition map to expanded roles and promotion where appropriate.
- Interdepartmental: manage relationships with supporting departments, ensuring they are aligned with the event’s business objectives and commercial goals.
**Sales**
- Visit and canvas at competitor and industry events.
- Run and manage the rebook process and rebook team.
- Role-play the sales team regularly and share areas for enhanced sales performance and best practice.
- Manage the prospect database to ensure it is constantly updated and is fit for a purpose, falling in line with the company's CRM policy. Ensure a consistently high-quality delivery in all prospect, exhibitor and partner communication, ensuring the message is on point.
**ABOUT YOU**:
- Previous experience as an Event Director or Senior Event Manager.
- Experience managing large scale trade shows.
- Collaborative mindset and a team player are a must.
- Passionate, driven, energetic and enthusiastic.
- High personal standards and values. A track record of achievement and over-achievement.
**DIVERSITY AND INCLUSION**:
- CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. _
- We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.**PERSONAL DATA CONSENT**:
- As part of assessing your suitability to work with CSM, we may use your information to conduct reference checks in accordance with CSM's HR Policy. _
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