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Lead Marketing Coordinator, Asia

2 weeks ago

Singapore Willis Towers Watson Full time

**The Company**

Willis Towers Watson (NASDAQ: WLTW) is a leading global advisory, broking and solutions company that helps clients around the world turn risk into a path for growth. With roots dating to 1828, Willis Towers Watson has 40,000 employees serving more than 140 countries. We design and deliver solutions that manage risk, optimize benefits, cultivate talent, and expand the power of capital to protect and strengthen institutions and individuals. Our unique perspective allows us to see the critical intersections between talent, assets and ideas - the dynamic formula that drives business performance.

Together, we unlock potential.

**Summary of role**

In this position, you will be a member of the Asia geography marketing team and will work closely with the Head of Marketing, Asia with responsibilities to project manage and coordinate marketing tactics in support of a variety of marketing-led projects and campaigns. To be effective, you will collaborate closely with marketing and business colleagues in a fast-paced, intellectually challenging, yet supportive environment. You will work with partners to execute marketing projects that 1) support the company’s growth and revenue goals and 2) protect and promote a consistent global brand.

**The Role**

Responsibilities include but are not limited to:
Clients
- Project manage a variety of marketing-led projects and campaigns that create business impact
- Support regional enterprise marketing-led initiatives by coordinating resources and project managing timelines and deliverables.
- Provide oversight and advisory of regional marketing data for better targeting and to measure impact of activities
- Provide Marketing Operations support to the team by collating data, organising information submission and developing the relevant Marketing metrics and analytics reports on a timely basis
- Assist in development of content such as powerpoint slides, infographics, videos, web presence, social media, PR, live events, etc where needed.

Excellence and Innovation
- Asia champion for the use of WTW’s marketing tools (Marketo, Dynamics 365, Cvent) for effective campaign management, lead generation and tracking
- Stay abreast of digital marketing trends and innovate in consultation with geo marketers
- Be a brand champion
- Focus on the lead management processes, update marketing databases and develop analytics dashboards

Financial
- Provide insights to the marketers and business around the effectiveness of marketing activities / campaigns and the ROI
- Work across marketing and Sales and Client Management teams to have a standardised approach to qualifying MQLs down the funnel
- Help identify and track Marketing Influenced Revenue (MIR)
- Assist in managing Marketing claims, expenses, invoices and tracking of the budget numbers on a timely basis

People
- Partner with marketing colleagues and internal business clients to define project / campaign objectives including sales opportunities and deliver projects on time and to required specifications.
- Foster collaboration and coordination with marketing and business colleagues and understand different roles and responsibilities within the sales and marketing organisation.
- Build strong relationships across multiple stakeholders to drive full support for the marketing campaigns and projects.
- Help marketing colleagues across Asia to effectively project manage campaigns and projects.

**The Requirements**
- 4-5 years of B2B marketing or marketing operations experience, ideally gained within a financial service, professional services, human resources consulting or start-up environment.
- Proven marketing experience in developing and executing campaigns, leveraging digital marketing content and channels, demand generation, managing analytics and using marketing tools
- Strong analytic and operations background with ability to analyse, interpret and report on data.
- Digital native to online tools like LinkedIn, Google Advertising, etc.
- Systematic, methodological, excellent team player with strong interpersonal skills.
- Exceptional project management skills to effectively manage multiple requests and deadlines in a timely manner.
- Detail-oriented, action-oriented and results-focused.
- Self-motivated and able to work with mínimal supervision.
- Outstanding written and verbal presentation skills.
- Working knowledge of marketing technologies (Marketo, MS Dynamics, Cvent, Webex, Sitecore) and reporting tools (Power BI, Access) a big plus.
- Undergraduate degree in Marketing, Communications, Business is preferred.

**Willis Towers Watson is an equal opportunities employer and does not discriminate on any basis. We support flexible working and this role will be considered on a flexible basis.