Southeast Asia Marketing Professional

2 days ago

Singapore beBeeMarketing Full time $100,000 - $150,000

Job Summary:

  • We are seeking a seasoned marketing professional to lead our efforts in the Southeast Asia region.

Key Responsibilities:

  • Collaborate with headquarters to develop and execute brand strategies, digital marketing campaigns, and content initiatives for the Southeast Asia market.
  • Coordinate country-level marketing efforts and support local management in line with regional objectives.
  • Drive strategic projects through close collaboration with marketing counterparts in regional offices.
  • Lead optimization of marketing communication on a regional scale.
  • Develop integrated marketing strategies, provide marketing context, and roadmaps to support business in the Southeast Asia region.
  • Develop marketing plans by identifying key opportunities and developing action plans for brands in line with business objectives.
  • Lead and drive the creation of digital marketing and communications strategies, brand assets (e.g., brand identity, brand positioning, packaging design) to achieve consistent branding across Southeast Asia markets.
  • Plan and coordinate marketing campaigns (brand-level, product launch, etc.) for both offline and online channels.
  • Provide guidance on brand guidelines and best practices to ensure brand consistency for online/offline marketing strategies.
  • Closely collaborate with Sales and Planning teams to develop promotional strategies to support CRM effort and drive sales revenue.
  • Perform competitive analysis to derive insights on market conditions and business trends to assist stakeholders in making key decisions.
  • Use data and analytics to measure and improve the performance of demand generation efforts.
  • Manage the Marketing Team and collaborate with other internal stakeholders to align with business strategies.
  • Build strategic long-term partnerships with key industry players, influencers, and media/agency partners to improve media performance.

Requirements:

  • Bachelor's degree in Marketing, Business, or relevant disciplines.
  • At least 7 years of trade marketing experience in FMCG consumer electronics, preferably with experience in regional marketing positions.
  • At least 3 years of experience in a managerial role and ability to lead and drive team performance.
  • Deep understanding of marketing best practices and experience in successfully running marketing campaigns in Southeast Asia region.
  • Able to adapt plans proactively to market changes.
  • Experienced in agency management including event, design, and project agencies.
  • Proficient in cross-boundary marketing optimization and standardization tools and technologies.

Candidates should possess creativity, energy, and a willingness to thrive in a constantly evolving environment. A proven track record of developing and executing successful marketing campaigns is essential.

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