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Field Marketing Manager I

2 weeks ago

Singapore DILIGENT APAC BOARD SERVICES PTE. LTD. Full time

**Position Overview**:
The Field Marketing Manager is responsible for the coordination and execution of the company’s marketing strategies in our APAC region. They have a high technical aptitude and are interested in building and operating infrastructure for leads, reporting and analytics.

The individual will work closely with colleagues across Product Marketing, Digital Marketing and Sales Development to build coordinated, optimized, integrated campaigns to drive pipeline growth that is in lock step with GTM priorities across the APAC commercial organization.

They will generate inbound traffic through the optimization of the company websites and digital campaigns, events, content marketing, SEO and SEM. Executing processes using Marketo and Salesforce to fuel innovative and effective marketing campaigns.

**Key Responsibilities**
- Build pipeline across new logos and expansion of existing accounts, including generating marketing-qualified leads, by building connected customer journeys through the buying cycle via multi-channel online and offline programs
- Optimize and nurture lead performance via marketing automation, lead nurturing and ABM processes
- Establish closed-loop analytics and work closely with Marketing, Sales and Customer Success teams to understand how our marketing activity drives conversions and delivers value to our clients.
- Lead campaign reporting to analyze performance and optimize as necessary
- Work in partnership with our Digital team to build and track SEO and SEM campaigns, developing content and campaigns based on keyword research
- Track campaign ROI and influence the allocation of marketing spend based on past performance