Marketing Executive

3 days ago

Singapore HOW I CARE PTE. LTD. Full time

Location: Singapore

Employment Type: Full-time (in office)

Reports To: Marketing Manager

Expected Monthly Salary Range: SGD 3,000 – 3,300 (depending on experience and education).

We are seeking a well-rounded and results-driven Marketing Executive to implement marketing strategies for How I Care and have ownership over the promotion and sales of the How I Care Journal product. The ideal candidate will be someone who enjoys sharing the power of journaling with others, advocates for mental wellbeing and can build a strong connection with our audience.

You will be responsible for the implementation of multi-channel marketing strategies, in charge of managing all social platforms (inclusive of community engagement), with clear deliverables in sales growth and brand engagement and visibility.

If you are a creative thinker, skilled storyteller, and results-driven marketer, we'd love to hear from you

Key Responsibilities

Digital & Social Media Marketing

  • Manage and grow our presence for our brands on Instagram, LinkedIn, TikTok, and Facebook, ensuring high engagement and growth of respective channels.

Community Management & Engagement:

  • Build and maintain a vibrant journaling community, both online and offline.

  • Host or support journal-related events, challenges and wellness campaigns.

  • Encourage feedback and collect user stories to shape marketing direction.

  • Content Creation

  • Produce high-quality reels, infographics, photography and video content. Basic video editing skills are highly desirable.

  • Create visually appealing content using Canva (Adobe Suite knowledge is a plus but not required).

Merchandise & Product Procurement

  • Support sourcing, development and promotion of branded merchandise and educational products.

Email Marketing & Copywriting

  • Develop and execute email campaigns to engage and nurture our audience while ensuring compelling and brand-aligned copy.

Budget Management

  • Oversee marketing budgets to ensure optimal allocation and ROI.

SEO & Paid Ads

  • Implement and optimise SEO strategies and Google Ads campaigns to enhance online visibility.

Event Management

  • Plan and execute marketing activations such as pop-up events and school workshops.

Qualifications & Skills

  • A marketing professional with a strong creative mindset and entrepreneurial spirit.

  • Ideal personal interest in journaling and promoting wellbeing through reflective practices.

  • Minimum 2 years' experience in marketing and sales (preferably in wellness, education, or publishing sectors).

  • Proven experience running successful digital and affiliate campaigns.

  • Strong community engagement and communication skills.

  • Self-driven and able to manage multiple priorities independently.

  • Strong time and budget management skills.

  • Highly creative with a proactive approach to problem-solving and campaign execution.

  • Ability to work independently while also thriving in a collaborative team environment.

  • Open to feedback and capable of following instructions effectively.

  • Strong communication skills, both written and verbal.

Work hours

  • Weekdays between 09:00 and 17:30 hours

Other

  • Able to travel within the region as per company's requirements and plans.

  • Attractive remuneration and employee overall benefits.

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