Marketing Executive
3 days ago
Location: Singapore
Employment Type: Full-time (in office)
Reports To: Marketing Manager
Expected Monthly Salary Range: SGD 3,000 – 3,300 (depending on experience and education).
We are seeking a well-rounded and results-driven Marketing Executive to implement marketing strategies for How I Care and have ownership over the promotion and sales of the How I Care Journal product. The ideal candidate will be someone who enjoys sharing the power of journaling with others, advocates for mental wellbeing and can build a strong connection with our audience.
You will be responsible for the implementation of multi-channel marketing strategies, in charge of managing all social platforms (inclusive of community engagement), with clear deliverables in sales growth and brand engagement and visibility.
If you are a creative thinker, skilled storyteller, and results-driven marketer, we'd love to hear from you
Key ResponsibilitiesDigital & Social Media Marketing
- Manage and grow our presence for our brands on Instagram, LinkedIn, TikTok, and Facebook, ensuring high engagement and growth of respective channels.
Community Management & Engagement:
Build and maintain a vibrant journaling community, both online and offline.
Host or support journal-related events, challenges and wellness campaigns.
Encourage feedback and collect user stories to shape marketing direction.
Content Creation
Produce high-quality reels, infographics, photography and video content. Basic video editing skills are highly desirable.
Create visually appealing content using Canva (Adobe Suite knowledge is a plus but not required).
Merchandise & Product Procurement
- Support sourcing, development and promotion of branded merchandise and educational products.
Email Marketing & Copywriting
- Develop and execute email campaigns to engage and nurture our audience while ensuring compelling and brand-aligned copy.
Budget Management
- Oversee marketing budgets to ensure optimal allocation and ROI.
SEO & Paid Ads
- Implement and optimise SEO strategies and Google Ads campaigns to enhance online visibility.
Event Management
- Plan and execute marketing activations such as pop-up events and school workshops.
A marketing professional with a strong creative mindset and entrepreneurial spirit.
Ideal personal interest in journaling and promoting wellbeing through reflective practices.
Minimum 2 years' experience in marketing and sales (preferably in wellness, education, or publishing sectors).
Proven experience running successful digital and affiliate campaigns.
Strong community engagement and communication skills.
Self-driven and able to manage multiple priorities independently.
Strong time and budget management skills.
Highly creative with a proactive approach to problem-solving and campaign execution.
Ability to work independently while also thriving in a collaborative team environment.
Open to feedback and capable of following instructions effectively.
Strong communication skills, both written and verbal.
- Weekdays between 09:00 and 17:30 hours
Able to travel within the region as per company's requirements and plans.
Attractive remuneration and employee overall benefits.
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