Digital Marketing Senior Executive/ Assistant

1 week ago


Singapore Savills Singapore Full time

We are looking for somebody to join our Marketing and Communications department. He/she will work closely with the digital marketing and communications teams to support marketing activities for the organisation.

**KEY RESPONSIBILITIES**:
**Digital Marketing Tends Analysis**:

- Evaluate and recommend new technologies and advertising platforms and mechanisms that will help keep the company at the forefront of developments in SEO, digital marketing and lead generation techniques.
- Ensure all digital marketing activities comply with industry regulations and company brand guidelines.

**Website Ideation and CRM Management**:

- Be able to define parameters for new website or microsite design based on marketing objectives and requirements.
- To be responsible for improving the usability, user experience, design, lead generation and conversion optimisation of the internal websites.
- Manage SEO vendor to develop an SEO strategy and implement tactical campaigns to help maintain website health and improve organic search rankings.

**Social Media Management**:

- Develop and implement social media strategies to promote our services and people, grow and engage the follower base and build brand awareness.
- Monitor and analyse social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly.

**Lead Generation via Digital Marketing Campaigns Management**:

- Implement strategies to generate leads through various digital channels.
- Collaborate with the relevant and various business units team to ensure effective lead nurturing and conversion strategies.
- Independently create, manage and optimize our digital response channels (PPC, SE), display and social media advertising based on agreed strategies and direction set by the senior manager.
- Ownership of marketing reporting tools and systems & assurance of constant awareness of platform development, updates & new features.
- Source and propose new platforms for publicity and campaigns.
- Develop and manage budgets for digital marketing campaigns, ensuring cost-effectiveness and optimal resource allocation.

**Reporting and Analytics**:

- In-depth reporting of performance including monthly tracking of lead conversion rates, key performance indicators and monthly digital campaign performance across all channels.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints and database.

**Marketing Communications and Ad-hoc Tasks**:

- Execute non-digital marketing tactics, events management, collaborate with agencies and other vendor partners



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