Key Account Manager, On Premise

About us

Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team - known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click
here

**About the role**

The role holder will execute distribution and promotional strategies for Penfolds to drive customer engagement and exceed annual budget within the on-trade channel.

Strengthen Penfolds' dominance in Singapore’s on-trade wine category by expanding brand visibility and fostering direct relationships with key customers. In addition, the role holder will gather and analyse market insights to provide actionable intelligence to support strategic decision-making.

Conduct training sessions for sales teams, F&B staff, distributors, or retail teams on wine knowledge. Host events for internal teams or external customers to drive engagement and education.

**Managing on-trade customers**

Ensure that the on-trade customers achieve the goal objectives agreed with Penfolds:

- Id entify and develop business opportunities across HORECA, membership clubs, and associations
- Build long-term, strategic partnerships with key customers
- Develop sales initiatives to strengthen brand presence and maximize revenue potential
- Ensure high customer satisfaction through regular check-ins and reviews
- Track performance against monthly budget and identify potential risk to the budget

**Brand Distribution / Activation**

Ensure brand availability and presence in on-trade outlets:

- Work on the distribution plan and promotional activity calendar with the customers
- Ensure best in class execution, and significantly ramp up our priority brands availability and presence across on-trade outlets
- Utilise market insights where relevant to drive category captaincy
- Lead in market, ahead of competitors and ensure proper execution of events and activities as well as driving the marketing agenda to increase brand awareness and brand engagement with consumers

**Wine Training**

Provide training and wine tastings:

- Deliver structured wine training programs for customers
- Conduct guided tastings and masterclasses across various customer and trade segments
- Maintain deep knowledge of the company’s wine portfolio and competitor offerings
- Communicate product stories, unique selling points, and wine pairings clearly and passionately

**Competitors’ Analysis**

Provide market intelligence:

- Gather and input competitor intelligence
- Pricing analysis of competitors’ products and ensure that we have the right positioning in the market
- Provide information on any gaps in the market
- Identify opportunities in the market to growing the Penfolds portfolio and recommending investment needs for future growth as appropriate
- Presentation and communication of key issues impacting on the business

**About you**
- Business related qualification
- 5 years of commercial experience within a major FMCG company; preferably in the wine and spirits industry
- Excellent relationship building skills
- Ability to do wine training to customers
- A proven track record of performance and delivery
- Strong problem-solving skills
- Strong commercial acumen
- Brand building oriented
- Hands-on individual
- Ability to work independently, with mínimal supervision, and drive decision making
- Wine knowledge and passionate about the industry
- Experience of complex and diverse market environments
- Attention to detail

**Why**
**you’ll love it here**:
- Our culture is built on bringing our whole selves, being courageous and delivering together - it’s our DNA and the heart of who we are at TWE.- We prioritise your growth with access to g
lobal career opportunities and structured programs designed to support your health, wellbeing and career development.- Enjoy the world’s most desirable wines through our generous employee product allowance- 20 days annual leave, medical insurance, quarterly wine allowance- Plus, you’ll get an extra day off each year with your “
TWEforME
Day” - a day to spend however you choose

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click
here

**It takes all varietals**

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employm