Digital Marketer
7 days ago
**Role Overview**:The Digital Marketer is the key person in charge of executing igus digital marketing campaigns. He/She plays a major role in creating brand awareness and using the digital space to drive traffic to the company’s website and acquire leads/customers.
- Responsible for increasing the online traffic, web shop revenue, and web leads for a product line.
- Research, understand, and interpret the needs of buyer personas for a product line in a variety of industries.
- Deeply understand key industries and how your product line brings specific benefits to each.
- Align web pages to the needs of the buying personas to convert traffic into online customers.
Systematically survey web visitors and online shoppers to gather actionable feedback.
- Regularly report on traffic, revenue, and lead performance to marketing and sales leadership.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Curate all assets on YouTube channel for igus® product.
- Create posts about igus® product line on Facebook, LinkedIn, Instagram and Twitter.
- Monitor key online marketing metrics to track success.
- Create and maintain online listings across e-commerce platforms.
- Ensure that the brand message is consistent.
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
- As this position develops, the employee maybe assigned additional duties or special projects as deemed necessary by the management.
**Dimension**:
- The Digital Marketer works closely with the internal marketing team to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.
- The role’s goal is to ensure that the marketing efforts of the company add to the highest value to its business.
**Requirements**:
- Diploma in either Marketing, Digital Marketing, Mass Communication or relevant field. New graduates are welcome.
- At least 2 years of working experience in the related field.
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Excellent organizational and multi-tasking skills.
- Outstanding communication and interpersonal abilities.
- Incredible attention to detail.
- A team-player with a customer oriented approach, contribute and work together with the rest of the team to meet the company’s goal & growth objectives.
Interested individuals please write in with your latest resume in MS Word (with a recent photo attached)
Address : igus® Singapore Pte Ltd
84 Genting Lane
06-03 Axxel Innovation Centre
Singapore 349584
Contact person : Ms. Arevalo Sol Adayo
Phone number:
+65 6487 1411 ext 877
All information received will be kept in strict confidentially and only for employment purpose.
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